23/05/2013
• Emily Mobbs • Former Editor
Text, images, links to third-party content and reader interaction – Emily Mobbs discovers blogs offer the whole package. Don’t lose out on potential sales by not having a blogging strategy or, for that matter, a blog at all.
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23/05/2013
• Sue Barrett
If your salespeople are constantly worrying about how much will be in their next pay packet, how can they be focused on selling and making your business more profitable, asks Sue Barrett.
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23/05/2013
• Karen Morris
When planning a public relations campaign, consider quality not quantity to impress audiences. Try telling a story or offering a solution to a problem instead of asking for a sale, Karen Morris says.
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02/05/2013
• Emily Mobbs • Former Editor
Instagram is proving a useful online photo-sharing tool for jewellery businesses looking to create customer interest. Emily Mobbs looks at the benefits of getting behind – and in front – of the lens.
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02/05/2013
• David Geller
If your staff are finding it difficult to close sales, try a small monetary incentive to tag-team on the sales floor. David Geller says it won't be long before the business starts seeing results.
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02/05/2013
• Barry Urquhart
Don't complain about a lack of customer loyalty, says Barry Urqhart. It is a reflection of communications that lack emotion, positioning, brand imaging and consumer education.
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