21/10/2014
• Bryan Pearson
From one-to-one to peer-to-peer, the relationship between consumer and brand has been tipping over the past few years and the consumer is the one gaining scale. Bryan Pearson reports.
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21/10/2014
• Bob Phibbs
Many retailers are losing the plot: by focusing too heavily on retail technology they are missing the point about shopping. According to retail expert BOB PHIBBS, shopping is about discovery, not being discovered.
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19/09/2014
• Hari Raghavan
Social selling helps businesses cut through the awkward formality of customer communications. Hari Raghavan reports on how to form consumer relationships well before anyone enters a physical store.
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19/09/2014
• Jeannie Walters
The customer experience is everything and retail stores that can’t provide it will haemorrhage sales. What about consumer loyalty? Forget it. Loyalty is dead. Jeannie Walters reports.
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19/09/2014
• David Brown
With Christmas almost here, David Brown believes it’s naive to take the trading period for granted. He says retailers should start their preparations for the silliest of seasons now.
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19/09/2014
• Rick Segel and Matthew Hudson
Customers aren’t as different as they think they are. Rick Segel and Matthew Hudson discuss the main customer personalities and how staff can handle each for maximum success.
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