27/05/2015
• Graham Jones
The psychology of choice is an important factor when designing a website. GRAHAM JONES believes retailers should take cues from the world of online dating – where an abundance of choice can be a disadvantage.
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19/09/2014
• Hari Raghavan
Social selling helps businesses cut through the awkward formality of customer communications. Hari Raghavan reports on how to form consumer relationships well before anyone enters a physical store.
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24/01/2014
• Emily Mobbs • Former Editor
As the market for pearls expands, the challenge for retailers is knowing how best to capitalise on potential sales. Emily Mobbs seeks advice on pearl retailing.
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26/06/2013
• Emily Mobbs • Former Editor
It’s easy to get caught up in the implementation of a business’ online marketing without keeping track of its progress. Emily Mobbs says stop, and take a digital health check using the following steps.
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23/05/2013
• Karen Morris
When planning a public relations campaign, consider quality not quantity to impress audiences. Try telling a story or offering a solution to a problem instead of asking for a sale, Karen Morris says.
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