14/02/2024
• Jeannie Walters
Most businesses believe they offer customers a quality experience. JEANNIE WALTERS encourages you to question how true that is.
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23/10/2017
• David Brown
In a globally competitive marketplace, the ability to affordably generate extra sales is an ever-increasing challenge for most jewellers. DAVID BROWN discusses the importance of ‘clienteling’ as a sales strategy.
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29/05/2014
The bridal market continues to play a vital role for many – if not all – jewellery businesses. It’s also one of the most competitive, meaning retailers need to ensure they’re attracting consumers with points of difference and expert knowledge.
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17/10/2013
• India Nicholson• Staff Journalist
It cannot be argued that jewellery’s greatest appeal is its visual
aesthetic, so what better way to promote it than through a social media
site that shares the same allure? Pinterest offers product promotion
through sheer visual delight.
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23/08/2013
• Jeff Salton • Assistant Editor
Faced with a choice between a store with a reputation for no-fuss low prices and an exciting destination with quality products, Jeff Salton finds it’s a no-brainer.
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23/08/2013
• Emily Mobbs • Former Editor
Retailers who ignore female buying patterns do so at their own peril. The fairer sex is estimated to make 80 per cent of all purchasing decisions, as Emily Mobbs discovers.
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16/07/2013
Consumers have money but they’re just not opening their wallets, right? Whether it’s continuing nervousness over the global financial crisis or people just being cautious, many retail sectors are struggling. Try these ideas to increase sales.
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02/03/2012
• Simon Dell
Want to know how to effectively market your jewellery business and engage your customers? Get to know your customers with the right data – you’ll be surprised with your sale results.
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18/10/2011
• Janice Mack Talcott
Would you like to increase bridal jewellery sales? Before you can do that you should understand what men and women are looking for in a diamond ring . They see things differently and therefore shop differently.
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30/04/2010
• Allan Katz
Want to be counterintuitive? ALLAN KATZ suggests you should stop looking for new customers. Many retailers spend money constantly trying to attract new customers might have more success by concentrating on existing customers.
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