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Search Results - Top Jewellery Trends, Marketing

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Feature Stories
Gender bender branding: male, female or both?

Gender-based marketing is a traditional approach to business; think pink for girls and blue for boys. However, recent trends indicate a shift towards androgynous and gender-neutral branding, particularly in the jewellery industry. ANGELA TUFVESSON reports on recent findings. Read more »
Nicole Fendel jewellery

Top Jewellery Trends
Unlocking the value with secret components

Jewellery items that feature secret components or “hidden” messages known only to the wearer are highly sought-after – just don’t let the word get out. CARLA CARUSO reports. Subscription required. Read more »

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