Jacques Lemans joins movie and sports stars

Posted November 19, 2012 | By Jeff Salton • Assistant Editor

Hollywood blockbuster movie Expendables II can add the name Jacques Lemans to its list of action heroes while closer to home, the popular watch brand is “pulling on the boots” for an Australia A-league soccer club.

Following the success of Hollywood movie The Expendables, Jacques Lemans has released a series of watches as part of the licensed merchandising arm of the movie sequel, Expendables 2.

Wearing one of the timepieces is long-time tough guy and Expendables 2 actor Jean Claude van Damme, who stars alongside Sylvester Stallone, Arnold Schwarzenegger, Bruce Willis, Jason Statham, Jet Li, Dolph Lundgren, Randy Couture and Chuck Norris in the movie.

Stefan Thomascheutz, managing director of STAT Australia, which distributes Jacques Lemans in Australia, believes these watches are the perfect accessories for any fans of hardcore action movies. The watches’ dials are not printed but comprise 3D elements that appear relief-like underneath the crystex-crystal. Cases are made of solid stainless steel and the leather strap is designed to withstand the toughest conditions.

“The Expendables 2 was a great project for us to work with,” Thomascheutz said. “As a fun sports brand, it was great for us to become the official watch of such a blockbuster with many famous action heroes, including the greats!”

The original Expendables won Best Action Movie 2010, while both movies have taken around $300 million at the box office.

Brisbane Roar's captain, Matt Smith, wearing Jacques Lemans watch
Local sponsorship
Closer to home, Jacques Lemans, which since entering the Australian market in 2010 is now stocked in 60 stores, has re-signed with A-League soccer team Brisbane Roar FC as the official Man of the Match sponsor for the second year running. Brisbane Roar has won the past two championships.

“The A-League is a fun partnership for us, with the Brisbane Roar being sponsored,” Thomascheutz said. At each home game, Brisbane Roar fans vote for the best afield Roar player.

“Each 'man of the match' receives a sports watch from our UEFA Championships League collection. We get a lot of exposure from this, which particularly benefits our Queensland stockists, as it really puts the brand name out there, with a very recognised association, the A-League.”

Jacques Lemans is the exclusive watch company of the UEFA Champions League and, hence, the only company allowed to use the logo on its watches.