10/11/2020
• David Brown
December is a critical month for retailers – and even more so this year given the disruption of COVID-19. With four weeks to go, now is the perfect time to assess your store’s readiness – particularly if you have been closed or limited trading, writes DAVID BROWN.
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06/10/2020
• Brian Jeffrey
The art of maximising sales centres on weeding out those customers who are a PWOTs – a ‘potential waste of time’ – and instead identifying the shoppers who actually want to buy from you, writes BRIAN JEFFREY.
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09/04/2020
• Richard Shapiro
One of the most cost-effective ways to improve your business is to focus on repeat sales. RICHARD SHAPIRO explains how to keep customers coming back to your store.
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17/03/2020
• Jeannie Walters
For some employees, providing outstanding customer service comes naturally – and their talents can be used to enhance your whole team, writes JEANNIE WALTERS.
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06/02/2020
• Bernadette McClelland
To achieve the best results, all sales staff need to reinforce the behaviours we learn in childhood – responsibility and accountability, writes BERNADETTE MCCLELLAND.
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04/11/2019
• David Brown
Retailers should have already started preparing for Christmas, the year’s busiest buying period. DAVID BROWN shares his essential steps to take before the holiday season begins to set your business up for success.
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04/11/2019
• Rhonda Gallagher
The benefits for businesses that cater to customers with disabilities are numerous. RHONDA GALLAGHER explores the simple processes retailers can initiate to address the different needs of all shoppers.
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02/10/2019
• Chris Petersen
Extraordinary times call for adaptive retailing solutions. CHRIS PETERSEN reveals the new paradigm for selling in the omnichannel age – and how you can maximise your results by shifting to a different service framework.
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02/10/2019
• Michael Hinshaw
A sure-fire way to succeed in business is to create a solution to an existing problem. To do this, businesses must have a thorough understand the pain points of their customers. MICHAEL HINSHAW reports.
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16/08/2019
• David Brown
When it comes to dealing with different types of customers, DAVID BROWN reveals the surprising shopper category where retailers should be expending most of their energy, in order to get the best returns.
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15/08/2019
• Brian Jeffrey
Some customers will chip away at your profits while you unwittingly chase the sale. BRIAN JEFFREY offers a simple way to stop the nibblers in their tracks, protect your bottom line and retain your product’s value.
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15/08/2019
• Ryan Estis
RYAN ESTIS shares the key factors in creating a high-growth sales strategy and keeping up momentum from two leading lights of progressive management.
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27/07/2019
• William Comcowich • Contributor
There’s an easy way to enrich your digital content – utilising compelling statistics will help you to earn credibility with readers and make your message stick in their minds. WILLIAM COMCOWICH explains how.
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27/07/2019
• Thomas Young
When it comes to setting your prices, the process is more science than art – and knowing how to price products correctly will have a significant impact on a store’s bottom line. THOMAS YOUNG reports.
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27/07/2019
• Steven Van Belleghem
Brands are striving relentlessly to improve the customer experience with big data and new digital technologies. STEVEN VAN BELLEGHEM peers into the crystal ball and predicts how shopping will evolve even further in the years ahead.
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