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Search Results - Tips on Selling

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Those who recognise the value of creating value with their customers, the importance of caring, and the value of helping the customer successfully navigate their buying process see something else. | Source: Getty Images

Business
Customers need help, but do we want to be helpful?

Hoping to increase your sales this year? DAVID BROCK reveals the secret to mutual success between businesses and customers. Read more »
Employees thrive when they are given clear expectations. | Source: Freepik

Business
Measuring success in sales and thriving with high expectations

Employees thrive when they are given clear expectations. DOUG FLEENER explains the importance of measuring sales performance. Read more »
In the competitive landscape of the jewellery industry, a store's success often hinges on its staff's expertise and skills.

Business
Products and sales: For your business, it's a game of two halves

What’s the difference between product and staff training? DAVID BROWN explains the crucial distinction between two essential elements of retail. Read more »
Quality is an interesting word in business. We toss it around when discussing products, describing them as ‘high quality’ or lacking it altogether. But what is the meaning of quality? | Source: Adobe Stock

Business
What does quality mean to your customers?

Most businesses believe they offer customers a quality experience. JEANNIE WALTERS encourages you to question how true that is. Read more »
Sometimes, meeting expectations is a perfect experience. | Source: Alexa Joy/Adobe Stock

Business
It’s 'out of our control’ is not a good enough excuse!

Your business doesn’t always need to go ‘above and beyond’ to succeed. SHEP HYKEN discusses managing customer expectations. Read more »
Understanding their individual emotional drivers is the key to creating a frictionless journey for each consumer and in the process, developing a base of loyal customers. | Source: Freepik

Business
Understand the impatience of future consumers

The COVID-19 pandemic has had a lasting impact on retail. ANASTASIA LLOYD-WALLS details the future habits of consumers. Read more »
Your business will have several loyal customers responsible for driving a significant percentage of your sales, and responsible for advocating your business to others. | Source: Freepik

Business
Selling: Everything starts from a solid core

The foundation of every successful jewellery store is a solid core. DAVID BROWN reveals how an understanding of the basic principles of sport can improve your store’s sales. Read more »
Selling jewelry to women involves understanding their preferences, emotions, and values. | Source: Adobe

Tips on Selling
The secrets to selling jewellery to women

In what ways can we use the conventions of the past, to benefit our businesses today? BERNADETTE MCCLELLAND looks back on sales wisdom from the 1960s. Read more »
Swim against the tide, don't be afraid of being controversial and putting in the hard work, and you will see long term results. | Source: Adobe Stock

Business
Simple ways to improve your selling mindset when you're swimming against the tide

When faced with the challenge of running a jewellery store, it’s easy to fall into a rut. RICH KIZER and GEORGANNE BENDER explore simple fixes for struggling salespeople. Read more »
Problems are some of your best opportunities for building relationships, especially when you can help prospective customers solve those problems.

Tips on Selling
Important elements of sales preparation: Part I

The mindset of the average customer has significantly changed in the past two decades. RYAN ESTIS encourages salespeople to view this as an opportunity, not a challenge. Read more »
Those with poorer win rates fall into the trap of chasing so many potential sales they fail to invest the time needed to win at the macro level.

Business
Repairing our sales win rates

Quality over quantity is one of the most well-known pieces of business wisdom, however how many salespeople ever stop and think about what it really means? DAVID BROCK explores the simple math behind an important business philosophy. Read more »
There are times that businesses need to tell a story in as few words as possible.

Business
How to tell a story in 10 words or less

Communicating efficiently and effectively is one of the biggest challenges in marketing. BRIDGET BROWN shares the key to getting your message across. Read more »
Errors, emotions, and ego so often block the fundamental laws of business success from being implemented.

Tips on Selling
Laws of business success

All businesses are unique but the principles behind success are universal. THOMAS YOUNG explains the nature of these principles, and how you can best implement them. Read more »
What if, instead of adding fuel, you removed friction?

Tips on Selling
Fuel and friction: the psychology of sales

Successfully reaching lofty sales targets is usually about more than just offering better products or selling harder. TOM MARTIN explains how retailers can increase sales by eliminating friction. Read more »
Understand consumers on an intimate and emotional level.

Tips on Selling
Demographics is dead – Here comes Personality Profiling!

Just when we thought that demographics are key to developing effective selling strategies, maybe we should think again. Let BRIAN WALKER explain how retailers could go the right path. Read more »

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