19/11/2021
• David Brown
Jewellers know they have to invest in stock, shop fit-outs, advertising and promotion however, DAVID BROWN says investing in staff training is often overlooked.
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16/11/2021
• Bri Williams
BRI WILLIAMS reveals how to tailor your sales message to the two types of consumers – promotion-focused and prevention-focused.
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15/11/2021
• David Brock
DAVID BROCK explores the mistakes managers make when supporting sales staff – and how this can lead to wasted resources.
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01/09/2021
• Josh Strutt
A strong sales culture should be the first priority of retail business owners, yet many are lacking this focus – or a plan for improvement, writes Josh Strutt.
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30/08/2021
• Simon Dell
Loyalty programs offer myriad benefits for businesses, explains Simon Dell, who advises the ins and outs of strategies to keep shoppers coming back for more.
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02/08/2021
• Sue Barrett
Whether it be a new calendar year or a new financial year, both represent a fresh start for sales teams, writes Sue Barrett, who advises the best ways to capitalise on this time and ensure success in the months to come.
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12/07/2021
• Greg Gladman
GREG GLADMAN provides a script to help retail staff successfully navigate the situation when they are confronted with customers’ well-known sales roadblocks.
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01/06/2021
• Jeannie Walters
When it comes to customer service, the smallest details can be the difference between making the sale and losing a customer, writes JEANNIE WALTERS.
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04/05/2021
• Sue Barrett
SUE BARRETT explains how sales performance and management can be improved by implementing a new strategy that is driven by three key values of trustworthiness, co-operation, and gratitude.
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08/04/2021
• David Brown
Many retailers default to the ‘cost-plus’ pricing strategy – but it’s not the only way to determine what you can charge for your stock, explains DAVID BROWN.
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30/12/2020
• Jeweller Staff
Following a year like no other, the world hopes 2021 will get back to some form of normalcy, whatever that may look like. Jewellery retailers and the wider jewellery industry are still assessing how best to operate in a COVID-world.
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10/11/2020
• David Brown
December is a critical month for retailers – and even more so this year given the disruption of COVID-19. With four weeks to go, now is the perfect time to assess your store’s readiness – particularly if you have been closed or limited trading, writes DAVID BROWN.
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06/10/2020
• Brian Jeffrey
The art of maximising sales centres on weeding out those customers who are a PWOTs – a ‘potential waste of time’ – and instead identifying the shoppers who actually want to buy from you, writes BRIAN JEFFREY.
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09/04/2020
• Richard Shapiro
One of the most cost-effective ways to improve your business is to focus on repeat sales. RICHARD SHAPIRO explains how to keep customers coming back to your store.
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17/03/2020
• Jeannie Walters
For some employees, providing outstanding customer service comes naturally – and their talents can be used to enhance your whole team, writes JEANNIE WALTERS.
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