16/08/2022
• David Brock
Quality over quantity is one of the most well-known pieces of business wisdom, however how many salespeople ever stop and think about what it really means? DAVID BROCK explores the simple math behind an important business philosophy.
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04/07/2022
• Bridget Brown
Communicating efficiently and effectively is one of the biggest challenges in marketing. BRIDGET BROWN shares the key to getting your message across.
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07/06/2022
• Thomas Young
All businesses are unique but the principles behind success are universal. THOMAS YOUNG explains the nature of these principles, and how you can best implement them.
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11/05/2022
• Tom Martin
Successfully reaching lofty sales targets is usually about more than just offering better products or selling harder. TOM MARTIN explains how retailers can increase sales by eliminating friction.
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31/03/2022
• Brian Walker
Just when we thought that demographics are key to developing effective selling strategies, maybe we should think again. Let BRIAN WALKER explain how retailers could go the right path.
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03/03/2022
• Rich Kizer and Georganne Bender
Running a jewellery business is one thing and ensuring the business is adaptive to the changing times is another. KIZER & BENDER provide useful tips on using ideas to improve sales.
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18/01/2022
• Sue Barrett
Lockdowns, restrictions and social distancing have all played a part in bringing many of us down; SUE BARRETT explores how the pandemic has put workplace mental health in the spotlight.
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19/11/2021
• David Brown
Jewellers know they have to invest in stock, shop fit-outs, advertising and promotion however, DAVID BROWN says investing in staff training is often overlooked.
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16/11/2021
• Bri Williams
BRI WILLIAMS reveals how to tailor your sales message to the two types of consumers – promotion-focused and prevention-focused.
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15/11/2021
• David Brock
DAVID BROCK explores the mistakes managers make when supporting sales staff – and how this can lead to wasted resources.
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01/09/2021
• Josh Strutt
A strong sales culture should be the first priority of retail business owners, yet many are lacking this focus – or a plan for improvement, writes Josh Strutt.
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30/08/2021
• Simon Dell
Loyalty programs offer myriad benefits for businesses, explains Simon Dell, who advises the ins and outs of strategies to keep shoppers coming back for more.
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02/08/2021
• Sue Barrett
Whether it be a new calendar year or a new financial year, both represent a fresh start for sales teams, writes Sue Barrett, who advises the best ways to capitalise on this time and ensure success in the months to come.
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12/07/2021
• Greg Gladman
GREG GLADMAN provides a script to help retail staff successfully navigate the situation when they are confronted with customers’ well-known sales roadblocks.
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01/06/2021
• Jeannie Walters
When it comes to customer service, the smallest details can be the difference between making the sale and losing a customer, writes JEANNIE WALTERS.
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