09/03/2019
• Lisa Masiello
Customer satisfaction is not the same as customer loyalty but if customers are happy, does it matter what retailers call it? Yes, says LISA MASIELLO, who argues that the terms aren’t interchangeable.
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09/03/2019
• Bryan Pearson
As the retail industry adapts and evolves to meet the demands of the consumer, BRYAN PEARSON discusses what today’s retailers are doing right – and what they’re still getting wrong.
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11/02/2019
• Jeremy Miller
Advertising prices through online marketing can be a minefield. JEREMY MILLER has some tips as to how you can decide whether or not it is a move you should consider making.
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11/02/2019
• David Brown
How does your percentage of diamond sales compare to what it once was? Jewellers should focus on their primary points of difference, according to DAVID BROWN.
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11/02/2019
• Richard Shapiro
Large retailers are often at the cutting edge of consumer change. RICHARD SHAPIRO looks at some of the significant shifts gaining foothold in the US.
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12/11/2018
• Lucy Johnson • Staff Journalist
How can regional retailers change how they do business to counter difficult times? LUCY JOHNSON speaks to those who have tweaked their operations to adapt.
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12/11/2018
• Thomas Young
Setting a fair and reasonable price is not only vital for consumers but also for the success of a business. THOMAS YOUNG explains how to price to thrive, rather than survive.
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12/11/2018
• David Brown
Extending the refund period will generate goodwill benefits for retailers without significantly adding costs, proving it is not the death wish it may be perceived to be. DAVID BROWN reports.
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01/10/2018
• Barry Urquhart
In an age of instant communication, impersonal communications fail to impress consumers. BARRY URQUHART discusses how to grab and hold the attention of shoppers.
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01/10/2018
• Bernadette Mcclelland
Understanding the concept of conscious selling is so important for business growth, particularly in a time of significant industry changes. BERNADETTE MCCLELLAND shares her philosophy.
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01/10/2018
• Francesca Nicasio
Profit margin is a metric that should always be on a retailer’s radar, and for good reason: it answers critical questions about your business. FRANCESCA NICASIO reports.
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15/08/2018
• Steven Van Belleghem
Retailers require a mix of human services and new technologies to meet the needs of today’s demanding consumer. STEVEN VAN BELLEGHAM reports.
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15/08/2018
• Gretchen Gordon
Telling is not selling, but telling is not coaching either. GRETCHEN GORDON discusses why telling is an ineffective way to train a sales team.
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31/07/2018
• Dale Furtwengler
Too often, stores are paranoid about price without realising that a high pricing strategy brings benefits that outweigh discounting. DALE FURTWENGLER reports.
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31/07/2018
• Steven Van Belleghem
As online shopping increases, STEVEN VAN BELLEGHEM says that customer relationships remains an important driver of loyalty in the minds of consumers.
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