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Search Results - Tips on Selling

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Those with poorer win rates fall into the trap of chasing so many potential sales they fail to invest the time needed to win at the macro level.

Business
Repairing our sales win rates

Quality over quantity is one of the most well-known pieces of business wisdom, however how many salespeople ever stop and think about what it really means? DAVID BROCK explores the simple math behind an important business philosophy. Read more »
There are times that businesses need to tell a story in as few words as possible.

Business
How to tell a story in 10 words or less

Communicating efficiently and effectively is one of the biggest challenges in marketing. BRIDGET BROWN shares the key to getting your message across. Read more »
Errors, emotions, and ego so often block the fundamental laws of business success from being implemented.

Tips on Selling
Laws of business success

All businesses are unique but the principles behind success are universal. THOMAS YOUNG explains the nature of these principles, and how you can best implement them. Read more »
What if, instead of adding fuel, you removed friction?

Tips on Selling
Fuel and friction: the psychology of sales

Successfully reaching lofty sales targets is usually about more than just offering better products or selling harder. TOM MARTIN explains how retailers can increase sales by eliminating friction. Read more »
Understand consumers on an intimate and emotional level.

Tips on Selling
Demographics is dead – Here comes Personality Profiling!

Just when we thought that demographics are key to developing effective selling strategies, maybe we should think again. Let BRIAN WALKER explain how retailers could go the right path. Read more »
Every jeweller should have a ‘Never Out’ list of stock.

Tips on Selling
Six big ideas to increase sales

Running a jewellery business is one thing and ensuring the business is adaptive to the changing times is another. KIZER & BENDER provide useful tips on using ideas to improve sales. Read more »
The question is not what's in your brain, but rather what's in your mind.

Tips on Selling
Rebuilding mental wellbeing in sales

Lockdowns, restrictions and social distancing have all played a part in bringing many of us down; SUE BARRETT explores how the pandemic has put workplace mental health in the spotlight. Read more »
Encourage interaction of staff about the topic.

Tips on Selling
How to run a successful sales training session

Jewellers know they have to invest in stock, shop fit-outs, advertising and promotion however, DAVID BROWN says investing in staff training is often overlooked. Read more »
Are your customers prevention-focused or promotion-focused?

Tips on Selling
Strategies for selling to different personality types

BRI WILLIAMS reveals how to tailor your sales message to the two types of consumers – promotion-focused and prevention-focused. Read more »
Sales teams like to keep it simple – they won't use what they don't need.

Tips on Selling
Give your sales team what they need!

DAVID BROCK explores the mistakes managers make when supporting sales staff – and how this can lead to wasted resources. Read more »
Set clear sales targets and ensure all staff work towards them.

Tips on Selling
What is a store without sales?

A strong sales culture should be the first priority of retail business owners, yet many are lacking this focus – or a plan for improvement, writes Josh Strutt. Read more »
Rewarding customers is more complex than it first appears.

Tips on Selling
How to create a winning loyalty program for your customers

Loyalty programs offer myriad benefits for businesses, explains Simon Dell, who advises the ins and outs of strategies to keep shoppers coming back for more. Read more »
Now is an ideal time to reassess strategies, goals, and staff training.

Tips on Selling
Kickstarting sales in a new year

Whether it be a new calendar year or a new financial year, both represent a fresh start for sales teams, writes Sue Barrett, who advises the best ways to capitalise on this time and ensure success in the months to come. Read more »
Taking a questioning approach can be an effective sales technique.

Tips on Selling
How to close the sale by asking the tough questions

GREG GLADMAN provides a script to help retail staff successfully navigate the situation when they are confronted with customers’ well-known sales roadblocks. Read more »
The smallest moments can have a large impact on sales success.

Tips on Selling
The importance of ‘micro-moments’ – or, why you should sweat the small stuff

When it comes to customer service, the smallest details can be the difference between making the sale and losing a customer, writes JEANNIE WALTERS. Read more »

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