11/05/2019
• Sue Barrett
The key skills and insights of the salesperson aren’t just limited to the shop floor; they can also help you navigate tricky social situations and uncertain interactions outside of work, writes SUE BARRETT.
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11/05/2019
• Brian Jeffrey
It’s surprisingly easy to lose a sale. From inadequate communication to bad timing, BRIAN JEFFREY explores the common pitfalls, oversights and mistakes sellers make when interacting with prospective clients.
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11/05/2019
• Chris Petersen
The internet of things can offer insights into what customers really care about. CHRIS PETERSEN reveals how retailers can leverage this emerging technology sector for a more effective selling strategy.
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10/04/2019
• Megan Breinig
Aligning with a charity was once a great way to promote product – but is no longer enough to impress customers. MEGAN BRENIG discusses how brands can overcome consumer scepticism about cause marketing.
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10/04/2019
• Barry Urquhart
It’s the oldest trick in the book – retailers who lower their prices will increase their sales. The concept seems simple enough, but BARRY URQUHART questions whether it works, and if it’s really worth it.
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09/03/2019
• Lisa Masiello
Customer satisfaction is not the same as customer loyalty but if customers are happy, does it matter what retailers call it? Yes, says LISA MASIELLO, who argues that the terms aren’t interchangeable.
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09/03/2019
• Bryan Pearson
As the retail industry adapts and evolves to meet the demands of the consumer, BRYAN PEARSON discusses what today’s retailers are doing right – and what they’re still getting wrong.
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11/02/2019
• Jeremy Miller
Advertising prices through online marketing can be a minefield. JEREMY MILLER has some tips as to how you can decide whether or not it is a move you should consider making.
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11/02/2019
• David Brown
How does your percentage of diamond sales compare to what it once was? Jewellers should focus on their primary points of difference, according to DAVID BROWN.
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11/02/2019
• Richard Shapiro
Large retailers are often at the cutting edge of consumer change. RICHARD SHAPIRO looks at some of the significant shifts gaining foothold in the US.
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12/11/2018
• Journalist - Jeweller Staff
How can regional retailers change how they do business to counter difficult times? How are jewellers tweaking their business operations to adapt.
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12/11/2018
• Thomas Young
Setting a fair and reasonable price is not only vital for consumers but also for the success of a business. THOMAS YOUNG explains how to price to thrive, rather than survive.
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12/11/2018
• David Brown
Extending the refund period will generate goodwill benefits for retailers without significantly adding costs, proving it is not the death wish it may be perceived to be. DAVID BROWN reports.
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01/10/2018
• Barry Urquhart
In an age of instant communication, impersonal communications fail to impress consumers. BARRY URQUHART discusses how to grab and hold the attention of shoppers.
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01/10/2018
• Bernadette Mcclelland
Understanding the concept of conscious selling is so important for business growth, particularly in a time of significant industry changes. BERNADETTE MCCLELLAND shares her philosophy.
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