14/11/2023
• Shep Hyken
Your business doesn’t always need to go ‘above and beyond’ to succeed. SHEP HYKEN discusses managing customer expectations.
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05/10/2023
• Anastasia Lloyd-Wallis
The COVID-19 pandemic has had a lasting impact on retail. ANASTASIA LLOYD-WALLS details the future habits of consumers.
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11/09/2023
• David Brown
The foundation of every successful jewellery store is a solid core. DAVID BROWN reveals how an understanding of the basic principles of sport can improve your store’s sales.
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10/08/2023
• Bernadette McClelland
In what ways can we use the conventions of the past, to benefit our businesses today? BERNADETTE MCCLELLAND looks back on sales wisdom from the 1960s.
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11/07/2023
• Rich Kizer and Georganne Bender
When faced with the challenge of running a jewellery store, it’s easy to fall into a rut. RICH KIZER and GEORGANNE BENDER explore simple fixes for struggling salespeople.
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11/10/2022
• Ryan Estis
The mindset of the average customer has significantly changed in the past two decades. RYAN ESTIS encourages salespeople to view this as an opportunity, not a challenge.
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16/08/2022
• David Brock
Quality over quantity is one of the most well-known pieces of business wisdom, however how many salespeople ever stop and think about what it really means? DAVID BROCK explores the simple math behind an important business philosophy.
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04/07/2022
• Bridget Brown
Communicating efficiently and effectively is one of the biggest challenges in marketing. BRIDGET BROWN shares the key to getting your message across.
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07/06/2022
• Thomas Young
All businesses are unique but the principles behind success are universal. THOMAS YOUNG explains the nature of these principles, and how you can best implement them.
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11/05/2022
• Tom Martin
Successfully reaching lofty sales targets is usually about more than just offering better products or selling harder. TOM MARTIN explains how retailers can increase sales by eliminating friction.
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31/03/2022
• Brian Walker
Just when we thought that demographics are key to developing effective selling strategies, maybe we should think again. Let BRIAN WALKER explain how retailers could go the right path.
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03/03/2022
• Rich Kizer and Georganne Bender
Running a jewellery business is one thing and ensuring the business is adaptive to the changing times is another. KIZER & BENDER provide useful tips on using ideas to improve sales.
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18/01/2022
• Sue Barrett
Lockdowns, restrictions and social distancing have all played a part in bringing many of us down; SUE BARRETT explores how the pandemic has put workplace mental health in the spotlight.
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19/11/2021
• David Brown
Jewellers know they have to invest in stock, shop fit-outs, advertising and promotion however, DAVID BROWN says investing in staff training is often overlooked.
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16/11/2021
• Bri Williams
BRI WILLIAMS reveals how to tailor your sales message to the two types of consumers – promotion-focused and prevention-focused.
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