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your search of 'Editor's Desk' has 161 results.

Editor's Desk
Ghost stores are an evolving horror story

09/05/2025 • Samuel Ord

You can never be sure you’ll get what you pay for when shopping online. SAMUEL ORD discusses a troublesome phenomenon among online retailers. Read more »

Apprentices can learn from multiple mentors, each bringing their strengths and weaknesses to the process. This contributes to the creation of a more versatile jeweller.

Editor's Desk
Could you mentor the next great jeweller?

09/04/2025 • Samuel Ord

Where do the most talented bench jewellers come from? SAMUEL ORD discusses a pressing issue for the future of the jewellery trade. Read more »

Editor's Desk
Misleading advertising under the microscope

25/03/2025 • Samuel Ord

Trust is the most essential ingredient in effective communication. SAMUEL ORD reminds retailers that honesty is critical to the future of the industry. Read more »

This year, common sense has prevailed, with the two jewellery fairs now five weeks apart, with Jewellery Industry Fair moving to a later date. While the new schedule is good news, questions remain about the motives behind the change and its long-term impact.

News
Jewellery Trade Shows VII: Is this the end of the industry division?

21/03/2025 • Jeweller Research

Good news! It would appear that the Australian jewellery trade will be saved from the ignominy that unfolded last year when suppliers and retailers were confronted with a deliberate clash of dates for two jewellery fairs. Read more »

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Continuous learning helps businesses adapt to market trends and outperform competitors. | Source: Gretchen Schmelzer

Editor's Desk
Tiny seeds sprout into mighty trees, small sparks ignite roaring fires

04/12/2024 • Samuel Ord

Are you ready to take a risk and try something different for the first time? SAMUEL ORD encourages retailers to embrace a changing landscape. Read more »

How often do you catch yourself saying: “Now, why didn’t I think of that?” Sometimes, complex issues are resolved by the most simple solutions.

Editor's Desk
Important: Special note regarding Jeweller's December issue

19/11/2024 • Samuel Ord

How often do you catch yourself saying: “Now, why didn’t I think of that?” Sometimes, complex issues are resolved by the most simple solutions. Read more »

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When retailers face intense competition to capture the attention of consumers, every little edge becomes critical. | Source: Adobe Stock

Editor's Desk
Pricing psychology: A hidden edge not to be ignored

06/11/2024 • Samuel Ord

In a competitive market, every slight advantage is important. SAMUEL ORD explores the fascinating world of the psychology of retail pricing strategies. Read more »

In the US, Black Friday is the first Friday after Thanksgiving. In 2024, it will occur on 29 November. | Source: Daily Mail

Editor's Desk
Chaos: Jewellers thriving when the heat is on

08/10/2024 • Samuel Ord

The only way to handle pressure is to apply it. SAMUEL ORD reflects on significant changes to the retail landscape. Read more »

Editor's Desk
Two critical lessons learned from Sydney’s showdown

12/09/2024 • Samuel Ord

Insanity is doing the same thing, over and over again, and expecting different results. SAMUEL ORD reveals two lessons from the competition between two jewellery fairs. Read more »

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The magic of the tongue is the most dangerous of all spells. | Source: Flickr

Editor's Desk
Dark art of language: How words cast spells of deception

07/08/2024 • Samuel Ord

The magic of the tongue is the most dangerous of all spells. SAMUEL ORD discusses the deceptive influence of language in the jewellery industry. Read more »

Have you given your marketing strategy any thought? Instead of waiting for someone to bring you an opportunity, take the initiative and create a comprehensive plan. | Source: Adobe Stock

Editor's Desk
The future belongs to those who plan for it

05/07/2024 • Samuel Ord

Is your business ready to stand out when it matters most? SAMUEL ORD urges you to prepare for the busiest time of the year. Read more »

Working in sales can be particularly challenging during certain times. | Source: Deposit Photos

Editor's Desk
Spare a thought for your sales staff

05/07/2024 • Samuel Ord

Has there ever been a more challenging time to be employed in retail sales? SAMUEL ORD reflects on the rise of anti-social shoppers. Read more »

The latest research from Jeweller has uncovered some startling insights about the relationship between Australia’s independent retailers and digital marketing. | Source: Freepik

Editor's Desk
Social media: Is the juice worth the squeeze?

05/07/2024 • Samuel Ord

Are jewellery retailers placing too many eggs in one basket when it comes to social media? SAMUEL ORD considers the pitfalls of digital dependency. Read more »

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News
Fashion jewellery: Out of the frying pan into the fire

04/04/2024 • Samuel Ord

The more things change, the more they stay the same. SAMUEL ORD discusses the recent collapse of fashion jewellery chain Colette by Colette Hayman. Read more »

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One of the hardest lessons we learn is to be cautious of people who utter the words, “Trust me.” The same rule applies to anyone who says, “Believe me”. | Source: Sticky Branding

News
Can we trust the ‘leaders’ of the jewellery industry?

14/03/2024 • Samuel Ord

Many trade associations fail to uphold the standards they set themselves. SAMUEL ORD discusses an ongoing issue facing the jewellery industry. Read more »

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