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Search Results - Soapbox & Opinions

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Soapbox & Opinions
Preparing for change means sharing knowledge

Back in 2012, I wrote about how Australia tends to be up to 10 years behind other global jewellery industries in terms of technological innovation in the mass production industries. Read more »

Soapbox & Opinions
Master social media to get consumers offline

Online shopping has absolutely affected my business, as it has the entire industry and retail landscape. Customers approach me for products differently now and the variety of products on the online market has further confused customers who are trying to navigate the oversaturated market. Read more »

Soapbox & Opinions
Technology is a double-edged sword

As a teen growing up in the 80s, if someone told me I’d be working in a career that involved lasers, computer-aided design and 3D printing, I probably wouldn’t have believed them. But while the rapid acceleration of technology should make our lives as jewellers easier, it often adds pressure and heeds hefty expectations from today’s consumers. Read more »

Soapbox & Opinions
Let’s not lose the mystique of custom made jewellery

The industry sure has changed a lot over the years. Like many others my age, I started out in the business with my father, cutting gemstones and making jewellery by hand. Read more »

Soapbox & Opinions
Time to rediscover the 'magic' of art and design

After I had a book written about me, it gave me an opportunity to reflect on all the changes that have taken place over the course of my career. Read more »

Soapbox & Opinions
Remodel and recycle to survive and thrive

You know things have changed in the jewellery industry when your profit on a diamond is only 10 per cent, or you keep losing customers to ‘better deals’ on the internet. So, how can small, independent jewellers stay in business? Read more »

Soapbox & Opinions
We've forgotten the customer

I’ve been through five recessions since I started my jewellery apprenticeship in 1963. There was a lot of pressure on jewellers during recessions; the one in the 1980s was very damning – we were paying 25 per cent for business finance among other things. But we survived it, because we took care of our customers. Read more »

Soapbox & Opinions
Why are coloured gemstones so underrated?

In Australia, coloured gemstones often play second fiddle to diamonds, and outside the big three – ruby, sapphire and emerald – the knowledge of the general population is lacking. This is a problem because not only are customers missing out on an array of wonderful gemstones, retailers are missing many opportunities to make sales. Read more »

Soapbox & Opinions
A fair go for gold

During my early days as a jeweller, troubling images of filthy mines with poor working conditions prompted me to research alternative gold sources. This led me to become Australia’s first licensed supplier of Fairtrade Certified Gold, a qualification which guarantees the gold I work with has been mined and sold according to Fairtrade standards. Read more »

Soapbox & Opinions
Miscommunication is out of control

As a gemmologist who works in the jewellery industry, I’ve heard many terms used to describe gemstones. Some are correct and some are not. Read more »

Soapbox & Opinions
Margin Call

I’ve been in the retail industry my entire working life, both as a retailer and most recently as a supplier, and I’ve never seen the market as difficult as it is right now. It’s like being on a boat and you know the storm is coming but you really don’t have any idea how bad it is going to be. Read more »

Soapbox & Opinions
Rising stars need support

WorldSkills Australia is dedicated to the promotion and the building of a skills culture that celebrates excellence. We support VET-based careers and endorse the value of apprenticeships and then challenge these apprentices through competition. Read more »


 


Monday, 19 November, 2018 03:59pm
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