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Investigative report: The Australian jewellery landscape

In light of difficult trading conditions, Jeweller has conducted a qualitative study of Australian jewellers in order to gain a better understanding of the state of the industry.

The in-depth qualitative survey polled 200 Australian jewellery retailers about a series of issues including business turnover, profitability and industry challenges. The results revealed a number of insights and have been published in the April issue, which has now been mailed. 

Opal has caused division amongst jewellers for years but after being typecast as a cheap tourist souvenir, the gemstone appears to be receiving revered fame and status in the local market.

In addition, one of the world’s most valuable opals has been placed in a new home in Australia. Our story charts the journey of the Fire of Australia opal, from mining marvel to national treasure.

This month also marks the end of Jeweller’s 20-year publishing contract with the Jewellers Association of Australia (JAA). An explanation of why the financial backing of the association will not continue has been provided.

Teaming up with businesses can result in a win-win outcome for all parties involved; however, striking up a winning collaboration is not always a walk in the park. The April issue outlines the steps that should be taken before, during and after a retailer partners with another business.

There’s a whole lot more in Australia and New Zealand’s #1 jewellery industry magazine, including plenty of useful advice that could help to improve sales and profitability. See below for more details.

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JEWELLER'S  APRIL ISSUE

FEATURES


INVESTIGATING THE AUSTRALIAN JEWELLERY LANDSCAPE
A qualitative study of Australian jewellers has revealed a number of insights about the state of the industry. EMILY MOBBS reports. Read more.

 

 

 


UNVEILING THE HOTTEST FASHION WATCH TRENDS THIS SEASON
The ubiquitous fashion watch is as popular as ever but it’s crucial for jewellers to stay in tune with market shifts to ensure this reliable item remains lucrative. ANGELA TUFVESSON reports. Read more.

 

 


GET READY FOR AN OPAL REVIVAL
After years of typecasting as a cheap tourist souvenir, could the opal now be receiving revered fame and status among Australians? EMILY MOBBS investigates. Read more.

 

 


AUSSIE OPAL ON FIRE
One of the world’s most valuable opals has just been placed in a new home. ANGELA TUFVESSON charts the journey of the Fire of Australia from 1940s mining marvel to national treasure. Read more.

 

 


PARTING WAYS WITH THE JAA
This month marks the end of Jeweller’s 20-year relationship with the JAA. Here, COLEBY NICHOLSON explains why the financial backing of the association will not continue. Read more.

Business Features


HOW TO MAKE A PROFITABLE RETAIL COLLABORATION
Retail partnerships can help businesses leverage each other’s strengths to get ahead. FRANCESCA NICASIO discusses what retailers need to know when collaborating with other businesses. Read more.

 

 


TIPS FOR INCREASING CUSTOMER TRUST
The secret to driving repeat business lies in building strong customer relationships and good customer relationships begin by establishing trust. THOMAS YOUNG outlines ways retailers can improve trust. Read more.

 

 


SEVEN TRAITS OF A PROFICIENT LISTENER
It’s common for people to aspire to be good listeners in their personal lives so it follows that people should take the skill of listening to the workplace. MARIAN THIER reports. Read more.

 

 


ARE YOU NETWORKING EFFECTIVELY?
Networking remains one of the best resources for developing and expanding a business. DAVID BROWN discusses some techniques retailers can use to increase their networking opportunities. Read more.

 

 


FOUR SEO TRAPS RETAILERS SHOULD AVOID
Although search engine optimisation has been around for a long time, many businesses still fall into some familiar traps. CHRIS ASHTON reports on common SEO mistakes that need to be dodged. Read more.

THE MONTHLY REGULARS


SOAPBOX: A TALE OF CABBAGES, BREAD AND JEWELLERY
BRENT WEATHERALL wonders what fruit and flowers have in common with jewellery. Read more.

 

 


MY BENCH: MARION SCHWEITZER
While their artisan skills and creations are often awe-inspiring, bench jewellers are generally hidden away in the backrooms creating fine jewellery... that is until now. Read more.

 

 


UNDERSTANDING INCLUSIONS: PART 3 EMERALD 
Understanding emerald inclusions is a vital part of the sales process. JUNE MACKENZIE reports. Read more.


READ IT ALL IN JEWELLER'S APRIL ISSUE. OUT NOW!
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Thursday, 24 August, 2017 08:24pm
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