Do you want to make an impact? These three letters hold the secret

USP – these three letters are thrown around often and retailers have been told that implementing unique selling propositions can help provide an edge over competitors. The question is … do you understand the true meaning?

An international trade magazine published a retailer survey, and among the most useful information surveyed was the question, “What best describes your retail brand’s unique selling proposition (USP)?”

The responses fitted into six separate categ...

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