How to sell jewellery with pinterest

3.1 k views | Posted October 17, 2013 | By India Nicholson• Staff Journalist

It cannot be argued that jewellery’s greatest appeal is its visual aesthetic, so what better way to promote it than through a social media site that shares the same allure? Pinterest offers product promotion through sheer visual delight.

This image-based social network gives businesses an unparalleled vehicle in which to show off the glitz and glam of their jewellery – and with statistics revealing that 80 per cent of Pinterest users are women, it is ideal for an industry primarily selling female-driven products.

Need further proof as to why you should consider using Pinterest? According to social media website Sprout Insights, Pinterest drives more direct sales than any other social media platform.

Advertising agency MDG Advertising has created a quick but comprehensive overview of how easy Pinterest is to use. Whether you want to enhance your understanding, or even just familiarise yourself again with how it works, this short video clip is well worth a watch.

How to use Pinterest for business
The virtual pinboards offer a range of benefits to businesses and, when organised correctly, each pin serves its individual purpose and can be visually enticing. Additionally, creating catchy board names or even brand-specific boards will make your Pinterest account the go-to place where the online community will find the latest jewellery products.

Simply add a “Pin it” button to your website and watch as your products circle the Pinterest world, all the while driving traffic back to your website. Click here to add the button in just a few easy steps. It’s straightforward, and the product should end up promoting itself!

Best images to pin

An example of how Pinterest can be incorporated into retail stores

Upload your own products to your account to self-promote. If you add a price in the description box, a price tag will be placed over the top of the image. This will help to make the jewellery item even more accessible and appealing to your target audience, as they will be encouraged to consider it as an attainable product.

As well as pinning your own content, consider sharing other pinner’s images. The key is to keep pins relevant to a particular niche within the jewellery industry, with the occasional off-topic post to show a bit of personality. Your Pinterest credibility will skyrocket by creating and curating pinboards that incorporate a good mix of content, rather than incessantly promoting your own products.

Finally, to further add personality to your account and strengthen customer trust, complete the bio-box with an engaging introduction to your business. Don’t forget to include all your various contact details.

Pin with Jeweller
Jeweller loves Pinterest, so click here to have a wander through its main source of inspiration. Each week, Jeweller uploads the products featured in the New Products Thursday newsletter, as well as keeping up to date with trending styles.

Suppliers and retailers are more than welcome to pin this content to their own pinboards. Below are a few simple steps that will show you how.

Jeweller also has recently introduced a social media button panel to increase website traffic. If you find a picture or story appealing, maybe someone you know will, too. So share! Just click on the button for the chosen social media platform and share it with friends, family, colleagues, employees or customers.

Click the 'Pin it' button, top right

Select the image

Select a board... and you're done!

Below are some Pinterest boards that should inspire you. And if they are not enough motivation, here is a lovely story about a man who planned a surprise wedding for his fiancé.

How did he know what her dream day entailed? He approached the important day in a unique way - read his story below.

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A Pinterest wedding

In just one day, Amanda was proposed to AND given her dream wedding. Ryan Leak, 27, asked Amanda Roman, 25, to marry him, presenting her with two boxes. One box contained her engagement ring and the other held a pair of earrings to match her wedding dress. He opened the door to a beautiful hall where 90 of their closest friends and family were all waiting to start the ceremony.

You can guess how he managed to plan the extravagant wedding. Amanda had essentially planned it herself on her “My Dream Wedding” pinboard. Ryan used the “pinned” images from the photo-sharing website to choose every aspect of the wedding, from the flowers to the table decorations.

This story is an example of how Pinterest can give back. Upload images of your products, and they may feature in someone’s wedding or wardrobe. What’s more, they could generate additional sales.