Stop! Have you Googled yourself?

The adage that bad news travels fast has never been truer in the digital age. How can retailers check or counter bad publicity, deserved or otherwise? Francisco Perez knows.

Business reputations are just as important now as they were in the days when small-town consumers entrusted their purchasing decisions to family-run stores with years of strong service. Today, technology has accelerated the speed of customer feedback...

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