With so many Euro brands now available in Australia and New Zealand, local consumers can choose from a sumptuous array of lines. However, for jewellers, the challenge is which ones to stock.
Our bumper 20-page Euro brands report gets to the crux of the issue, while Coleby Nicholson took a trip to Denmark for a first-hand investigation about the success of Scandinavian design.
You know Pareto’s Principle right? The famous 80/20 rule – where 20 per cent of customers account for 80 per cent of sales – well today it’s closer to a 60/40 rule, where 40 per cent of customers generate 60 per cent of the turnover.
BUT, it might soon become a 50/50 split, where only 50 per cent of your customers are loyal; so have you considered the ramifications for your business?
And while on the topic of consumer relationships, Ross Simmonds argues that although technology has certainly changed the sales landscape, building rapport with customers remains just as important as ever.
Also in this month's issue, which has now been mailed, Jeweller examines the “maturing” baby and children’s jewellery sector as well as how to get the most out of Facebook ads.
There's a whole lot more in May Jeweller, including plenty of useful advice that could help to improve sales and profitability.
Better still, print and online subscribers don't need to wait, simply login to “unlock” all the current stories.
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*JAA members no longer receive Premium Membership to jewellermagazine.com - click here for more information.This month's issue
Better still, print and online subscribers don't need to wait, simply login to “unlock” all the current stories.
NOT A SUBSCRIBER TO JEWELLER?
Want to be able to read
any story, anytime, anywhere then click here.
Not only does
Jeweller keep you updated on the most recent news, Premium Membership also allows you access to
ten years of archived content including valuable business management articles.
Better still, you can choose how you read
Australia and New Zealand’s Number #1 industry source – magazine, computer, iPhone, iPad or all of the above.
*JAA members no longer receive Premium Membership to jewellermagazine.com - click here for more information.This month's issue
Children are now dictating their own style choices, including the type of jewellery they wish to wear. Emily Mobbs argues that retailers who ignore this market might be the ones left crying like babies. Read more.
Ever since the bead and charm explosion, Scandinavian jewellery design has grown in stature. Coleby Nicholson visited Denmark to explore what it is and why it’s so popular. Read more.
With the right balance of design, price point and consumer engagement, European jewellery brands continue their invasion Down Under. Emily Mobbs reports. Read more.
Australia’s first jewellery fair for 2014 has drawn to a close and the reviews from industry members are in. Emily Mobbs reports.
Read more. The surveys show loyalty is out. To get cosy with customers again, Steven Van Belleghem says ditch the loyalty program and focus on added value. Read more.
Technology is changing the way sellers interact with their customers but relationships remain just as important as ever, even if the way they are forming has changed. Ross Simmonds reports. Read more.
When making purchasing decisions, there are costs and then there are hidden costs. According to David Brown, it’s the latter that needs to be considered before committing hard-earned cash. Read more.
The first rule of retail is to stand out, but are you standing out from the right competitors? Tony Argyle discusses the need for analysis when establishing a point of difference. Read more.
Knowing how to post on social media is only the first step in internet marketing. Harsh Ajmera believes understanding how online advertising works is also essential to converting fans into customers. Read more.
Every month we hear about the latest jewellery business to go belly-up. The list seems endless and, while you may not want to believe it, the core issue that will ensure success or spell disaster for your business is technology. Read more.
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