Goto your account
Search Stories by: 
and/or
 

News

Articles from CHARMS (261 Articles), BANGLES (109 Articles)












House of Brands will end distribution of Alex and Ani. Image courtesy: <a href="https://www.instagram.com/p/BZuEqGyHrl8/?taken-by=alexandaniaui" target="_blank">Instagram/Alex and Ani</a>
House of Brands will end distribution of Alex and Ani. Image courtesy: Instagram/Alex and Ani

Alex and Ani, House of Brands part ways

Karin Adcock has confirmed that her business, House of Brands (HOB), will cease the local distribution of US jewellery range Alex and Ani.

In an email sent to Australian and New Zealand stockists, Adcock advised retailers carrying the brand that it would be serviced by HOB until 15 January 2018.

The Alex and Ani ‘concept’ store located at Westfield Fountain Gate shopping centre in Melbourne, as well as the eight ‘studios’ – or kiosks – across NSW, Victoria, Western Australia and South Australia have consequently closed.

Karin Adcock, House of Brands CEO
“We have not been able to reach an agreement that would secure a sustainable role for House of Brands as distributor of the brand locally.”
Karin Adcock, House of Brands CEO

“As you are all aware, the current retail environment is very challenging and many businesses have certainly felt the effects. As a result, we have had to restructure the House of Brands business and have shut down the Alex and Ani retail stores,” Adcock’s email read. 

“We have been in negotiations with Alex and Ani US on creating a viable future for Alex and Ani in Australia and New Zealand; however, we have not been able to reach an agreement that would secure a sustainable role for House of Brands as distributor of the brand locally.”

Adcock added that the US company was currently accessing how it would manage the Australian and New Zealand market and she would advise the industry once a decision had been made.

HOB secured the distribution rights to Alex and Ani in December 2015. Adcock said there were more than 100 existing stockists in Australia and New Zealand.

Carolyn Rafaelian founded Alex and Ani, which specialises in collectible charm bangles, in 2004.

More reading
Alex and Ani hosts Aussie store launch party
Alex and Ani to open 9 stores before Christmas
Alex and Ani launches Aussie charity initiative
Attention back on Adcock, Pandora , Alex and Ani
Adcock launches Alex and Ani in Australia
 




















Saturday, 21 October, 2017 07:39pm
login to my account
Username: Password:
Standard_0317
advertisement
standard_0317
advertisement
(c) 2017 Gunnamatta Media