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Search Results - Editor's Desk, engagement rings

your search of 'Editor's Desk, engagement rings' has 8 results.

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It's been said by many important historical figures that ‘the first casualty of war is the truth’ and the conflict between ‘natural’ and lab-created diamonds supporters has been no exception to this rule. | Source: Pixabay

News
Voices of reason rising above the diamond melee

The heated debate about the future of the international diamond industry continues unabated. ANGELA HAN reflects on recent calls for civility. Read more »
The way we engage with our surroundings – and each other – has fundamentally changed; even the simple act of shaking hands may no longer take place in the future.

Editor's Desk
Retail reality: recalibrating to a new normal

The search for creative solutions to save your business amid the pandemic panic begins with understanding consumers. ANGELA HAN explores business forecasts to help jewellers recalibrate. Read more »

News
Ensuring the terms of battle are truth and fairness

A lot has happened since our last Great Diamond Debate. The continuing brouhaha concerning natural versus lab-grown diamonds is nothing but a latter-day ‘land grab’, in this case for the hearts and minds of consumers.
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Editor's Desk
Melee malaise: Is marketing the only solution for the diamond industry?

Does anyone have the answer to rectify the current malaise in the diamond industry? Before you can fix something you need to know the exact cause of the problem.  Read more »
A modern-day De Beers advertisement

Editor's Desk
Would you consider ‘diamond’ a brand?

All too often the word ‘brand’ is confused with ‘label’. For example, a new product cannot be a brand because it has no heritage. However, COLEBY NICHOLSON found himself in an interesting debate about the legacy of ‘diamond’. Read more »
Graff is world renowned for its coloured diamond collection. This recent remake of its old campaign has taken the world by storm.

News
Create a new love affair with coloured diamonds

Thanks to improved mining and cutting technology as well as the fascination that various celebrities have with coloured diamonds, COLEBY NICHOLSON discovered that many retailers are creating a point of difference using “fancies”.   Read more »

News
One diamond voice needed

Many people in the luxury goods segment, including jewellery, believe the tech companies have “stolen” a lot of their sales. COLEBY NICHOLSON says a one-voice marketing campaign could help stem the tide.  Read more »
The giant US discount chain Costco is fighting the giant US jeweller Tiffany & Co, which is suing Costco for selling diamond engagement rings falsely marketed using the Tiffany name. | Source: Getty Images

Editor's Desk
When is Tiffany not Tiffany?

As you might expect, I’ve been threatened with many lawsuits over the years. I guess it comes with the territory – some people take umbrage to articles from time to time and think the best way to address a problem is to threaten to sue the journalist.  Read more »

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