Shopping is about discovery, not being discovered

Many retailers are losing the plot: by focusing too heavily on retail technology they are missing the point about shopping. According to retail expert BOB PHIBBS, shopping is about discovery, not being discovered.

I recently purchased a leather canteen with intricate lace detail despite not having any need for it. It wasn’t on sale and I didn’t spot it online; I saw it in a store for $75.

The funny thing is, I don’t have a horse and ... I don&r...

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