Pandora to introduce lab-created diamonds to US market

2.4 k views | Posted August 18, 2022 | By Samuel Ord

Pandora has confirmed it will launch its first lab-created diamond jewellery collection in the US.

In 2021, Pandora launched its first exclusive lab-created diamond collection set in the UK and announced the intention to phase out natural diamonds from its product lines.

On 25 August, the Pandora Brilliance collection will be available, rebranded as Diamonds by Pandora, at more than 250 stores in the US and Canada.

The collection features 33 pieces, including rings, bangles, necklaces and earrings, each with a solitary lab-created diamond hand-set within sterling silver, 14-carat yellow gold or 14-carat white gold.

“We are proud to broaden the diamond market and offer innovative jewellery that sets a new standard for how the industry can reduce its impact on the planet.”

Alexander Lacik, Pandora

Pandora CEO Alexander Lacik said the new collection, which will feature lab-created diamonds up to 1-carat in size, represented an important step forward for the business.

“The future of luxury is here today,” he said.

“Lab-created diamonds are just as beautiful as mined diamonds, but available to more people and with lower carbon emissions.

“We are proud to broaden the diamond market and offer innovative jewellery that sets a new standard for how the industry can reduce its impact on the planet.”

Pandora has also committed to using exclusively recycled silver and gold by 2025. The Diamonds by Pandora is the company’s first collection to be crafted from entirely recycled silver and gold.

Founded in 1982, Pandora remains headquartered in Denmark and has extended its reach to more than 2,700 stores in 100 countries worldwide. The company employs approximately 27,000 people.