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Austria-based jewellery company Swarovski has named Ariana Grande as its new brand ambassador.
Austria-based jewellery company Swarovski has named Ariana Grande as its new brand ambassador.

Swarovski unveils new high-profile brand ambassador

Austria-based jewellery company Swarovski has named Ariana Grande as its new brand ambassador.

The Grammy-winning singer and actress will star in the company’s upcoming holiday campaign.

Grande’s partnership with Swarovski follows the release of her seventh studio album in March, and she said the brand’s emphasis on self-expression was admirable.

“It’s an honour to represent a house that shares my passion for creativity, pushes the boundaries beyond the world of jewellery, and promotes values of unapologetic self-expression,” Grande said.

“I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle.”

The company reported a 4 per cent increase in sales over the past financial year, with a 6 per cent rise in jewellery sales specifically.

Swarovski is retailed from more than 60 brand-only stores in Australia and via a range of stockists (independent jewellery stores).

More reading
Swarovski: Playing the long game in China
Brand-only jewellery and watch stores: Vertical integrators take a foothold
Network investment: Swarovski reports sales increase
Swarovski introduces new board of directors as a company milestone

 











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