Daniel Wellington has organised a four-day takeover of the Blackwood Bondi café, running from 13-16 August as part of the ‘Moments that Matter’ campaign.
One of the central themes of the campaign is ‘dating app burnout’ – encouraging a return to traditional connection, particularly when it comes to dating.
“With Moments That Matter, we’re inviting Australians to slow down and reconnect – to create the kind of connections you can’t swipe for,” head of marketing Rebecka Jonsson said.
“We hope this pop-up inspires people to find joy in small, shared moments – whether it’s a first date, a friendship, or simply a chat with someone new.”
Free coffee is available for the first 100 visitors to the café each day, with a lucky dip of Daniel Wellington products being held. An ‘astrology compatibility session’ is also available, keeping with the theme of dating, and conversation starter cards are being distributed.
Products from the brand’s new collection are also on display, such as the Juliette and Iconic 42 Chronograph. Daniel Wellington is distributed in Australia and New Zealand by Duraflex Group Australia.
More reading
Full Disclosure: Daniel Wellington’s retail rebound
Australian Jewellery Fair: A fresh start for local business
Time for Changes: Watch trends expected to define the year ahead
DKNY Watches: Australian industry supplier unveils new partnership
International Jewellery Fair 2024: Onwards and upwards