KEY POINTS • Contradictions As JAA vice president, Laura Moore objected to private companies “stripping funds” from the Australian jewellery industry. Since leaving the JAA she has established up to 14 companies that operate in the Australian jewellery industry.
• Replacing JAA? As JAA vice president, Laura Moore believed that the JAA was “facing a challenge from a number of private companies wishing to take over traditional JAA activities”. Since leaving the JAA she established Jewellery Industry Network and which she claims is “Australia’s largest network of jewellers”. • Blast from the past? Eight years after spearheading the failed launch of the JAA Jewellery Industry Trade Show, Amanda Trotman has re-emerged by endorsing Laura Moore and the Industry Group Network. |
In an unexpected ‘blast from the past’, a former executive director of the Jewellers Association of Australia (JAA) has been added to the complex and intriguing array of director and family-related activities surrounding multiple companies that, to date, have amassed liabilities exceeding $14 million before collapsing.
Many readers will remember Amanda Trotman (née Hunter), who resigned from the JAA in May 2017 following the disastrous launch of its own industry fair, the JAA Jewellery Trade Show.
Given that Trotman left the Australian jewellery industry eight years ago, readers may wonder how her name has come to be associated with the directors of the Jewellery Industry Network.
Before we detail Trotman’s surprising connection to this web of companies nearly a decade after she quit the JAA, some historical context is required.
It’s important to remember where the Jewellery Industry Network's ‘story’ began and how it became linked to the liquidation of at least seven companies connected to Angkham (Andy) Phanthapangna and Laura Moore.
Indeed, what began as a straightforward preview of two jewellery industry fairs, scheduled to take place on the same weekend in Sydney in 2024, evolved into an expose of the liquidation of companies - which owe $7 million to the Australian Taxation Office (ATO) - which has raised many more questions than answers.
From the outset, there was one underlying question: Who really benefits from two trade shows in the same city on the same weekend?
The research for this project began as a series of articles to provide jewellery retailers a like-for-like comparison of the two Sydney trade shows.
Said another way, it took this one simple question to unexpectedly open a ‘Pandora’s Box’ of unusual business practices, which has exposed a range of activities - including conflicts of interest - that seem to be at odds with transparency and corporate governance.
Worse, Hugh Martin of the insolvency firm Bernardi Martin reported that two of the companies with connections to the Jewellery Industry Network were insolvent at inception and that some transactions may have breached directors’ duties.
How did we get here?
The JAA appointed Amanda Trotman as executive director in June 2014 following Ian Hadassin's departure. At the time, Trotman said her core focus would be to expand the JAA and help members improve their businesses.
At the time, Laura Moore (née Sawade) was a JAA committee member and in January 2016 she was promoted to vice president.
She held that position until October 2016 through her employment at Peter W Beck, a leading supplier to the jewellery industry. At this time, the JAA president was Selwyn Brandt, from Australian Jewellery Supplies (AJS).
In September 2016, the JAA ‘cut ties’ with Expertise Events and the International Jewellery Fair, and this trio - Trotman, Moore and Brandt – spearheaded the launch of a rival fair, the JAA Jewellery Trade Show.
The ramifications of this decision have been well documented. It sparked widespread division among JAA members, board resignations, disputes with buying groups, and feuds with industry suppliers and retailers, some of which continue to this day.
The JAA’s fall from grace was swift. The organisation had 850 members in 2013 - the year before Trotman was appointed executive director, and by the time Trotman resigned in 2017, membership had fallen by 29 per cent.
Unfortunately, the industry division did not end with Trotman’s resignation; false accusations not only persisted for years after, but they also remain commonplace in some social circles today.
By the time the trio had departed the JAA in 2018, membership had reached a record low of 514. In the years since this incident, subsequent ‘leaders’ of the JAA have faced an unenviable task of repairing the organisation’s reputation; however, they continued to watch membership and sponsorship income plummet.
The JAA never recovered from the fallout, and today its membership stands at 320, a staggering 67 per cent decline since Trotman, Moore and Brandt decided that the membership-based association should double as a trade show organiser.
At the time of her appointment Trotman told Jeweller, “I want to be a strong link between the board, the industry in general, and the consumers, and to re-energise the team.
"After all, a change can be as good as a holiday!”
If you can’t beat them…
A significant chapter in this story of industry division and organisational collapse was marked by an extraordinary media release distributed by the JAA in September 2016. It was a statement that attempted to post justify the board’s decision to end the 25-year agreement with Expertise Events.
It read, “Your industry Association, the JAA, is now facing a challenge from a number of private companies wishing to take over traditional JAA activities. Unlike the the JAA these companies are not constitutionally required to protect the interest of the members of this industry and nor of these they not for profit.”
“Accordingly, the JAA Board encourages every industry member to support the peak industry body which only exists for the purpose of continue to work to provide the industry with benefits long into the future.”
The statement contained potentially defamatory allegations directed at a board member. The authors of this media release were Trotman, Moore, and Brandt, and it included their personal phone numbers.
Alongside the problematic allegations, the statement also outlined a set of ‘moral objections’ to industry events owned and operated by private companies.
The full official JAA statement, which was later deleted from the association’s website, criticised private businesses for “stripping funds from the industry” and as having “the objective of maximising their own profits and which are under no obligation to act in the best interests of the jewellery industry”.
It was evident that these criticisms and/or allegations were directed at Expertise Events, the organiser of the International Jewellery Fair and the Australian Jewellery Fair.
This supposed broader ‘philosophy’ behind the JAA’s position - that private businesses maximise profit and may not act in the best interests of the jewellery industry - was controversial at the time.
With the benefit of hindsight, this moral objection is outright bewildering. At the time, it was not public knowledge that, in the decade before the JAA board decided to end the longstanding agreement with Expertise Events, the company had provided financial sponsorship to the organisation totalling $1.2 million in cash.
The JAA also benefited from non-cash sponsorship, but members were not made aware of this vital information during the turmoil; it was only uncovered in 2024 as part of Jeweller’s State of the Industry Report.
… join them?
The industry backlash over Trotman, Moore, and Brandt’s media statement, particularly over the allegation about another board member, was significant; members resigned immediately.
The JAA deleted its media statement, and two weeks later (17 October), Moore abruptly announced she was leaving her position as marketing manager at Peter W Beck. She gave no reasons for doing so.
The JAA subsequently confirmed that she would be required to stand down as vice president because she was no longer employed in the jewellery industry, a constitutional requirement for holding the position. Moore served as vice president for about 10 months.
Moore had little publicly known involvement with the jewellery industry for the next three years. Interestingly, Moore’s LinkedIn profile notes that she launched a business, The Marketing Mind, in October 2016, which aligns with the timing of her departure from Peter W Beck.
However, and curiously, alongside a photo of Moore, the business’s website (themarketingmindaustralia.com) states: “Since 2013, The Marketing Mind has worked closely with businesses all over Australia, empowering them and inspiring them in their marketing activities.”
As mentioned, Moore was employed at Peter W Beck at this time.
Further, and somewhat confusingly, the Australian Securities and Investments Commission (ASIC) does not record a business known as ‘The Marketing Mind’, beginning operation in 2013 or 2016.
However, the corporate regulator records a South Australian business, Marketing Mind Australia (ABN 74 636 300 895), as registered on 2 September 2020. On the surface, this seems to contradict Moore’s claims of ‘empowering and inspiring businesses since 2013’.
More importantly, it is worth noting that, along with Angkham Phanthapangna, Moore registered the Jewellery Industry Network on 7 September 2020, five days after Marketing Mind Australia was registered.
Many other businesses were registered by Moore in September 2020, as shown by the table below.
This confusion aside, Moore had publicly returned to the industry in August 2019, announcing the launch of the Jewellery Industry Summit 2020.
Described as, “an event built to support all types of businesses in the jewellery industry. Large, small, start ups, retiring, jewellery retailers, jewellery suppliers and everything in between” it would be organised by Moore Events Australia, a company registered on 19 September 2019.
The Jewellery Industry Summit was endorsed and supported by the JAA; however, due to the COVID-19 pandemic, the event was postponed to 2021.
The JAA president at the time was Jo Tory of Najo who, in June 2021
, wrote: “The JAA along with event organiser, Moore Events, we are hosting a cocktail party to celebrate this worthy milestone. You simply need to register your attendance at the Jewellery Industry Summit.”
The website for Moore Events Australia (mooreeventsau.com) - not to be confused with Marketing Mind Australia - lists three events which the company supposedly operates – the Jewellery Industry Fair, Jewellery Industry Summit, and Future Energy Summit.
It is worth noting that, according to ASIC records, Jewellery Industry Fair is not owned by Moore Events; it is owned by The Trustee for Jewellery Industry Network Unit Trust.
Additionally, there is no ASIC record for the Jewellery Industry Summit.
Furthermore, the URL for the Jewellery Industry Fair (jewelleryindustryfair.com) redirects to the Jewellery Industry Summit (jewelleryindustrysummit.com).
These details are important because, as JAA vice president, Moore was a signatory to a media release that criticised private companies for “stripping funds” from the industry to the detriment of the peak industry body.
The statement went as far as to say, “The JAA, is now facing a challenge from a number of private companies wishing to take over traditional JAA activities”.
And yet, only a few years later, Moore went on to create and register the following private businesses:
| | Business | ASIC Business Name | Date Registered |
| | 1 | Moore Events Australia | 19/09/2019 |
| | 2 | Sharp Space | 19/06/2020 |
| | 3 | LA Assets | 09/01/2020 |
| | 4 | Marketing Mind Australia | 09/02/2020 |
| | 5 | Trustee for Jewellery Industry Network Unit Trust | 09/07/2020 |
| | 6 | Jewellery Industry Network | 09/07/2020 |
| | 7 | Industry Group Network (IGN) | 09/01/2020 |
| | 8 | IGN Media | 29/01/2024 |
| | 9 | IGN Research | 17/09/2020 |
| | 10 | Jewellery Industry Virtual Fair | 16/09/2020 |
| | 11 | Jewellery Industry Fair | 16/09/2020 |
| | 12 | Jewellery Industry Virtual Fair | 16/09/2020 |
| | 13 | WIJ Community | 16/11/2022 |
| | 14 | The Centre Sydney | 11/09/2023 |
While the above list totals 14, readers will learn that there are more businesses to be detailed.
For clarity, Moore was not a director of Grow Fit Fund, a children’s charity registered with the Australian Charities and Not-for-profits Commission (ACNC) and which has been liquidated; however, she actively promoted her board position on social media.
The unusual shift in Moore's previous stance that private companies strip money from the industry became apparent during research for the like-for-like comparison of the two jewellery fairs.
Indeed, many believed that the Jewellery Industry Network was attempting to undertake a range of activities and services that should be the responsibility of the JAA itself.
This was particularly interesting regarding the launch of Jewellery Industry Network, which was and continues to be promoted as “Australia’s largest network of jewellers”. Although the claim was untested, many have dismissed it as amateurish puffery.
It should be noted, however, that the Australian Competition and Consumer Commission (ACCC) sees a distinct difference between marketing puffery and misleading and deceptive claims, as Moore and her co-founder Phanthapangna would later discover.
In July 2023, and appearing in the Federal Court of Australia, the duo found themselves defending alleged false and misleading claims that were made leading up to their Jewellery Industry Fair in Sydney.
Since objecting to private companies being a threat to the JAA, Moore’s businesses, coupled with companies for which Angkham (Andy) Phanthapangna was a director and/or associated with - and covered in this research - number around 30.
As previously reported, Phanthapangna was a director and shareholder in some of the 14 businesses listed above, along with Moore, when they were established.
In addition, while Moore is not a director or shareholder of many of the Phanthapangna-owned companies, seven of which have liquidated amassing liabilities of $14 million - including $1.4 million to staff - extensive research has demonstrated that Moore is linked to certain entities in some capacity, and these entities have been associated with the Jewellery Industry Network.
As previously reported, many have been exhibitors at the Jewellery Industry Fairs and featured in Jewellery World magazine with favourable editorial coverage.
All of Moore’s businesses were established after she was forced to resign from the JAA in 2016. She has previously ignored requests to comment on her apparent shift in the belief that private companies should not be “stripping funds from the industry”.
Furthermore, Jeweller has raised similar questions with the JAA in the past about the seemingly contradictory position that private companies threaten to “take over traditional JAA activities” while the JAA is simultaneously endorsing and supporting Moore’s jewellery fairs and other commercial endeavours.
JAA president Joshua Sharp was recently asked several questions about the organisation's historical and current financial relationship with the Jewellery Industry Network and other businesses associated with Moore and Phanthapangna. This will be the subject of further reporting.
The Three IGNs
Subsequent research has uncovered that the name ‘Amanda Trotman’, the former JAA executive director, unexpectedly appears in this complex web.
As detailed in the previous article titled ’Connecting the dots in a $14 million collapse’, as part of a complex web of corporate entities, Moore formed three similarly-named companies:
- Industry Group Network (IGN)
- IGN Research
- IGN Media
Industry Group Network (IGN) was registered on 1 September 2020 and was the entity used to acquire Jewellery World in July 2022. The original directors were Moore and Phanthapangna.
Ownership of this company was shared by two other companies, Sharp Space and Alphabet Technologies, owned by Moore and Phanthapangna, respectively.
In January 2024, only six months after Industry Group Network acquired Jewellery World, it was issued a Wind-Up order by the Deputy Commissioner of Taxation.
The story behind IGN Research is also fascinating, and although it has been in-depthly chronicled here, it is worth remembering that IGN Research is connected to the liquidation of QED Technology, one of seven Phanthapangna-owned companies placed into liquidation with debts totalling $14 million, including $7 million to the Australian Taxation Office (ATO).
IGN Research was registered with ASIC on 1 September 2020, with Phanthapangna and Moore listed as directors, while the shareholders of IGN Research were recorded as Sharp Space and Alphabet Technologies, the same two companies that owned Industry Network Group (IGN)
Intriguingly, Phanthapangna resigned from IGN Research on the same day he was appointed, leaving Moore as the sole director for more than four years, until she resigned on 9 December 2024 - 12 days before QED Technology was liquidated with more than $2 million in liabilities.
According to the liquidator’s report, Moore’s IGN Research benefited from a $1.3 million loan from QED Technology. The report also detailed $3.2 million worth of debt between the two companies.
The liquidator concluded that QED Technology had been insolvent since at least 1 July 2023 and was advised by the director that the debt owed by IGN Research was unrecoverable.
Background reading: Last one standing; links to collapsed companies
Moore’s Jewellery Industry Network is also connected to the collapse of QED Technology through debt, which was also deemed unrecoverable.
It is easy to illustrate this intricate and intertwined web of companies and overlapping directorships by way of the ‘third IGN’ - IGN Media.
This separate company was registered with ASIC on 29 January 2024, listing Laura Moore and Jye Sims as directors.
As previously reported, Sims was a founding director of Achievement Collective, alongside Phanthapangna, which collapsed with $2.2 million in liabilities. The liquidator for Achievement Collective is chasing a $290,000 loan made to Sims; however, he has been told Sims has no assets.
Achievement Collective, which had a connection to the jewellery industry, was liquidated on the same day as Banquet Creative, which had $2.4 million in liabilities when it collapsed. This was another Phanthapangna-owned company connected to Jewellery World magazine and the Jewellery Industry Fairs.
As an aside, even though some of the liquidated companies for which Phanthapangna was a director and/or shareholder may not appear to be connected to the jewellery industry or the Jewellery Industry Network, they are.
For example, Ivan Vantiagato, the director of Diverso Resources, which collapsed with $1.9 million in liabilities - $830,000 of which was to the ATO - made an unusual post on LinkedIn concerning his attendance at the Jewellery Industry Fair.
Vantiagato was also connected to Grow Fit Fund, the now liquidated children’s charity, for which Moore was a board member while his Diverso Resources has a particularly interesting ‘mini story’ in its own right.
Amanda Trotman and the IGNs
As noted above, Trotman was the executive director of the JAA and partnered with Moore and Brandt to terminate the sponsorship agreement with Expertise Events and launch its own trade fair.
The decision proved to be a spectacular failure, leading to industry turmoil, and was cancelled in May 2017. Trotman resigned at the same time.
The JAA’s 2017 financial statements later revealed the extent of the damage done, and astonishingly, they also revealed that Trotman had been paid 52 cents in every membership dollar.
As documented on social media, over the next three years, Trotman held various positions, including sales manager roles, before accepting a new position in 2021 at the Optical Distributors & Manufacturers Association (ODMA).
While Trotman’s LinkedIn profile states that she has been ODMA chief executive officer for nearly five years (February 2021 - Present), this seems inaccurate or at least exaggerated.
A news report at the time explained that Trotman “joined ODMA in February 2021 to assist with running O=MEGA21” - a trade fair for the optical industry and not as chief executive officer.
ODMA’s website also contradicts Trotman’s social media claim: “Amanda Trotman joined ODMA as General Manager in 2021. Amanda has built and grown many successful conferences and events in her prior roles for international corporations, as the Founder of her own event management agency and for Australian businesses.”
It adds, “In recent years, Amanda was the Executive Director of a trade association and held business development roles for not-for-profit and charitable organisations,” noting that there was no mention of the ‘trade association’ being the JAA, nor what happened under her leadership.
In 2022, she was appointed acting-CEO “for the next 12 months” when the then-CEO Finola Carey took an extended leave.
These dates are important because, during the time she was acting-CEO, ODMA awarded a new ‘contract’ to Industry Group Network (IGN).
On 1 February 2025, Trotman announced to members: “I am writing to inform you of some major changes we are implementing with a view to a strong future for ODMA’s Eyetalk publications. As of January 2024, we are embarking on various initiatives with your return on investment and, thus, our continued success in mind.”
Trotman went on to explain that, “We have sourced a vibrant team to work with us, which is part of an agency known as the Industry Group Network (IGN). They are very used to working with industry publications that are both business and consumer-facing.”
On the same ODMA webpage, there was a reply to Trotman’s announcement.
“The team at IGN is delighted and honoured to embark on a collaborative journey with ODMA and the broader optical community. Our company is dedicated to passionately fostering the growth of industry groups and individuals and we eagerly anticipate the opportunity to contribute to ODMA’s expansion of the Eyetalk brands in the market,” the reply reads.
The post was signed off: “Warm Regards, Laura Moore, Managing Director, Industry Group Network”.
It is important to note that Trotman’s announcement also provided a glowing endorsement of Moore and the Industry Group Network (IGN).
“All the team members I have met have impressed me with their knowledge, vibrant approach and keenness to work for continual improvement, and I trust that you will all be in good hands,” Trotman wrote. [Emphasis added]
Moore’s reply thanked ODMA by stating, “We eagerly anticipate engaging in fruitful discussions with each of you and are committed to a successful partnership.”
This exchange and the announcement are important for a number of reasons:
- ODMA members were not informed of the previous relationship between Trotman and Moore during the tumultuous time at the JAA.
- Likewise, there is no acknowledgement that 12 months earlier, the ‘impressive’ Industry Group Network (IGN) was issued a Wind Up order by the Deputy Commissioner of Taxation.
- The fact that Moore had faced the Federal Court over allegations of misleading and deceptive conduct for a company related to Industry Group Network (IGN) was also not noted.
With that said, most peculiar of all was that Moore was replying to Trotman’s post on behalf of a company for which she was no longer a director and/or shareholder!
Industry Group Network was appointed in January 2025, and the ODMA announcement to members was dated 1 February.
However, ASIC records show that while Industry Group Network was registered in September 2020 - and was the owner of Jewellery World magazine - Moore had resigned from the company on 9 December 2024 - two months before Trotman’s announcement.
Intriguingly, the new director and 100 per cent shareholder of Industry Group Network at the time ODMA awarded the new contract was Anmolpreet Singh.
Little is known about Anmolpreet Singh, other than ASIC records show he was born in India and that he has recently replaced Phanthapangna as a director and/or shareholder in at least four companies, three of which are associated with the $14 million collapse and $7 million owed to the ATO.
If these issues are not confusing enough for ODMA members, Trotman’s post adds more confusion.
She states that ODMA is “announcing the following effective immediately: The appointment of IGN [Industry Group Network] as Eyetalk’s publisher”.
The post then advises ODMA members that the company’s website is: ignet.com.au.
One would assume the company’s website is owned by the company itself; however, WHOIS lists the registrant as Laura Moore on behalf of the now-liquidated Apeirogon, which collapsed with $2 million in liabilities.
Additionally, and somewhat peculiarly, the website is operated by, or appears to promote, other companies rather than Industry Group Network.
IGNet.com.au promotes the business of Innovative Growth Network and/or IGN Media. More confusing to ODMA members will be the website tab, which displays ‘Industry Group Network’.
Furthermore, the website Trotman directs her members to use contains no further information. The website does not include a company address, an About Us page, a phone number, or a privacy or terms and conditions page, and, as mentioned, appears to be owned by Phanthapangna’s now-liquidated Apeirogon.
There also appears to be no ASIC record for a business named Innovative Growth Network and, as previously detailed, Moore’s new company, IGN Media, was registered on 29 January 2024, six days after the Deputy Commissioner of Taxation moved to Wind Up Moore’s old Industry Group Network on 23 January 2024 - the company appointed by Trotman and now owned by Anmolpreet Singh.
Trotman was contacted twice for comment; however, she had not responded at the time of publication.
It is unknown whether Trotman, as executive director of ODMA, had declared a potential conflict of interest to the board before appointing Moore and her Industry Group Network (IGN).
Whether she had completed sufficient due diligence about the company and its directors, including whether she had made ODMA board members aware of the fact that the ATO had issued a Wind Up order against Moore’s company, is also unknown.
Conflict of interest
The subject of ‘conflict of interest’ is not something new to Moore and Phanthapangna.
With that said, readers should note that Australia lacks a nationwide standard requiring the disclosure of conflicts of interest across all media platforms. In this absence, various professional bodies offer ethical guidance on transparency.
The Australian Press Council, for instance, advises publishers to “ensure that conflicts of interest are avoided or adequately disclosed, and that they do not influence published material.”
One of the most significant examples uncovered in Jeweller’s investigation involves AG Marketing Group, which traded under the name Fullhammer. The company was co-owned by Glenn Fuller and Andy Phanthapangna, both of whom also served on the board of the now-liquidated charity Grow Fit Fund, alongside Jewellery Industry Network director Laura Moore.
As mentioned, Fullhammer was liquidated in January 2024 with liabilities of around $2.4 million.
Fullhammer was an exhibitor at the 2023 Jewellery Industry Fair and received promotional editorial coverage in Jewellery World ahead of the event.
In August 2023, Jewellery World published an article titled ‘Stepping Up Business’, which featured profiles of six business owners, showcasing their services in anticipation of the Jewellery Industry Fair, held on 17–18 August 2023.
Fuller was among those interviewed, discussing Fullhammer’s work producing branded apparel and staff uniforms
for jewellery workshops and retail stores.
Another participant in the same feature was Natacha Phanthapangna
of Banquet Creative, who described the Jewellery Industry Network as a “client.” As reported, Banquet Creative was liquidated in July 2025 with liabilities of around $2.4 million.
However, what the article did not disclose was that Andy Phanthapangna was, at that time, a director and/or shareholder of the following entities: the Jewellery Industry Fair, its organiser, the Jewellery Industry Network, the trade publication Jewellery World, and two of the six businesses featured in the article — Fullhammer and Banquet Creative.
Jeweller’s research found no evidence that any of these interconnections were disclosed — either by Phanthapangna as a director and shareholder, or by Jewellery World’s editor-in-chief, Laura Moore.
No disclaimer appeared in the August 2023 article, nor in any of the numerous others published to promote the Jewellery Industry Fair.
Further, and since this first report, Jeweller has been made aware of new information.
The Jewellery World article also promoted a business called Ownn Shop: “We also facilitate JIN’s artist collaboration merchandise, which is all done through our custom shop front program called Ownn. The Ownn program allows businesses to offer uniforms and branded merchandise to their customers without upfront inventory requirements.”
This business, owned by Phanthapangna and Fuller, was issued with a deregistration notice in November this year by ASIC under s601AB, which covers unpaid fees.
As previously reported, ‘Karl Farrow of Apeirogon’ provided an online testimonial for Ownn Shop.
These examples represent only part of a much wider network of undisclosed relationships.
For instance, Phanthapangna was previously listed as a speaker at the July 2021 Jewellery Industry Summit, an event operated by a company he would eventually own, the Jewellery Industry Network.
In a promotional article published by Jewellery World in June 2021, he was introduced as the CEO of Apeirogon Technologies — another company under his ownership.
As mentioned, Apeirogon entered liquidation in August 2025 with liabilities of around $2 million.
His seminar topic,'Technology in the Jewellery Industry' was promoted under that title. Yet, while the Jewellery World article misspelled the company’s name (Aperigon Technologies), the greater issue is that Apeirogon Technologies did not legally exist
at the time (June 2021).
In fact, Apeirogon Technologies was only registered on 6 August 2025, more than four years later, and just ten days before the appointment of insolvency firm Bernardi Martin to the similarly named Apeirogon Pty Ltd.
Phanthapangna also appeared as a speaker at the Jewellery Industry Fair in February 2022, another event managed and promoted by the Jewellery Industry Network, further underscoring the interconnected nature of these ventures.
Further, and as previously reported, the Phanthapangna-owned company Achievement Collective — an NDIS-registered mental health and disability services provider — was placed into liquidation in July 2025 with liabilities of around $2.2 million, including $1.15 million to the ATO.
Despite its role within the disability and mental health sector, Achievement Collective maintained links to the Australian jewellery industry through a wellness initiative developed in partnership with the Jewellery Industry Network.
In December 2023, Jewellery World published an article titled‘Looking After Industry Mental Health’
, promoting an event called the Hygge Jewellery Industry Retreat.
The article described it as: “An initiative by the Jewellery Industry Network and Achievement Collective, this retreat signifies a profound commitment to prioritising mental health, recognising it as the cornerstone of a productive and fulfilling life.”
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CONFLICTS: The Phanthapangna-owned company Achievement Collective was placed into liquidation with liabilities of around $2.2 million, including $1.15 million to the ATO. The company was promoted by Jewellery Industry Fair and Jewellery World, both owned by Phanthapangna and Moore - without disclosure. | View Full Promo Flier
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A second promotional piece elaborated further: “In May 2024, the tranquil scenery of the Barossa Valley will play host to a transformative event — the Hygge Jewellery Industry Retreat.”
Despite the extensive editorial coverage, Jeweller found no evidence of any disclosure regarding shared directorships or business relationships between Phanthapangna, the Jewellery Industry Network, and Jewellery World.
These connections were not acknowledged in promotional materials or the official event brochure. Jeweller understands that the retreat ultimately did not proceed.
Taken together, these examples highlight a pattern of director-related and family-related interests connected to the Jewellery Industry Network and Jewellery Industry Fair that were not transparently disclosed by Jewellery World editor-in-chief Laura Moore in the publication’s promotional coverage.
Further editorial promotion within Jewellery World has also involved Moore’s father, Jeff Sawade.
Skytrust is a cloud-based OH&S compliance software platform, and Sawade is listed as a director and shareholder of QHSE Integrated Solutions.
Since 2022, Sawade has been ‘profiled’ multiple times, including as a ‘strategic advisor’ to the Skytrust board while an August 2024 article in Moore’s magazine described her father as “the esteemed director of Skytrust.”
Sawade has been mentioned in at least four articles in Jewellery World, often offering commentary on topics such as business ethics and transparency. However, no disclosures appear to have been made regarding his familial relationship with Moore, the publication’s editor-in-chief.
The end?
In recent weeks, Jeweller has documented the collapse of a series of companies connected with two of the Jewellery Industry Network’s founding directors, Andy Phanthapangna and Laura Moore. The painstaking research for these stories began nearly two years ago. The collapse of these companies amounts to around $14 million in liabilities, including a large tax bill and millions in unpaid wages to staff.
On the surface, these companies operated in a diverse variety of fields seemingly unrelated to the jewellery industry. The way these companies would eventually become embedded in the jewellery trade, before they collapsed, was deemed worthy of further reporting.
The favourable coverage these companies received in Jewellery World and in relation to the Jewellery Industry Fair – and the way that the overlapping ownership and/or directorship of these companies was not acknowledged or disclosed by the magazine’s publisher or the event organiser, was also deemed worthy of analysis.
The reporting that motivated this analysis – the like-for-like comparison of two jewellery trade shows held in the same city on the same weekend in 2024 – was designed to provide readers with all available information and leave them to make their own assessments.
The resulting fallout, industry division and false allegations were also reported resulting in retractions and various apologies.
The research around the collapse of these companies connected with the Jewellery Industry Network is intended to be read in the same manner, as should the commentary around Moore's seemingly contradictory views of the relationships between private businesses and the JAA.
With that said, as the reporting has continued in recent weeks, Jeweller has been made aware of new information and suspects that there is more to report in the future.
Jeweller recently contacted ASIC and the ATO; however, at the time of publication, neither government regulator has provided comment on this matter.
Editor’s Note: This exhaustive research is based on publicly available information, and, as mentioned, numerous attempts have been made to contact relevant individuals for comment and clarification.
Jeweller does not suggest that any of the individuals referenced in this story have acted unlawfully. Readers must assess for themselves the significance of director-related and family-related connections between businesses and the wider jewellery industry.
FOOTNOTE Media Standards: Conflict of Interest This article documents multiple instances in which the trade publication Jewellery World - owned by Laura Moore and, until recently, Andy Phanthapangna - has failed to disclose business and family associations in editorial content promoting the Jewellery Industry Fair and its organiser, the Jewellery Industry Network. The controversial issue of conflicts of interest and their disclosure arises in two forms: those that require disclosure in the context of ‘normal’ day-to-day corporate governance matters involving financial ties and related-party interests, and the unique aspects of media reporting and journalism. The Australian Press Council calls on members to “ensure that conflicts of interests are avoided or adequately disclosed, and that they do not influence published material.” Similarly, the Media, Entertainment & Arts Alliance has a publicly accessible Code of Ethics advising journalists to “disclose conflicts of interest that affect, or could be seen to affect, the accuracy, fairness or independence of your journalism.” Readers are left to assess the significance of Jewellery World’s failure to declare relevant directorial and familial business connections in its editorial content, which, effectively, promotes their own business interests with little or no disclosure. The exhaustive research and materials highlighted in this article are based on publicly available information. |
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