The results are based on an on-site survey conducted by the Hong Kong Trade Development Council (HKTDC) among exhibitors and buyers at the 2026 Hong Kong International Jewellery Show and the Hong Kong International Diamond, Gem & Pearl Show.
The survey collected responses from 1,509 exhibitors and buyers. Approximately 80,000 individuals attended both events from March 4 to 8.
Diamonds accounted for 29 per cent of total demand among those surveyed, followed by rubies at 25 per cent and pearls at 20 per cent. Fashion jewellery showed the highest potential for sales improvement at 57 per cent, surpassing the precious and designer jewellery categories.
Yellow gold was the most popular precious metal, accounting for 40 per cent of respondents' preferences. Approximately half of the respondents expect industry sales to remain stable, while a smaller proportion anticipate improvement over the next two years.
Participants identified Korea, ASEAN member countries, mainland China, Taiwan, and Australia as jewellery markets with significant potential for expansion over the next two years.
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