A recent PartnerCentric survey, conducted in the US, found that 81 per cent of consumers made an impulse purchase in the past year. The survey included more than 1,000 participants across all age demographics.
These figures came despite 53 per cent of shoppers expecting tighter budgets in 2026, with 41 per cent of participants admitting to buying non-essential items every week.
While self-explanatory, speed was identified as a key factor in these purchases. Seventy-seven per cent of consumers buy within a week of starting research, while 15 per cent purchase on the same day. Sixty-two per cent of respondents express remorse over impulse purchases, and 34 per cent report financial stress as a result.
Meanwhile, twenty-two per cent of consumers have purchased directly through social media. Of these transactions, 43 per cent occur on TikTok, 27 per cent on Instagram, and 15 per cent on Facebook Marketplace.
Closer to home, the ANZ-Roy Morgan Consumer Confidence declined 3.1 points to 64.1 – the fourth lowest in history. Over the next year, just 4 per cent of Australians anticipate 'good times' for the economy, while 48 per cent expect ‘bad times’.
The report found that just 14 per cent of Australians say their families are ‘better off’ financially than this time last year, compared to a majority of 56 per cent that say their families are ‘worse off’.
An analysis by state shows consumer confidence declined in New South Wales, Victoria, Queensland, and South Australia, but increased slightly in Western Australia.
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