This follows independent YouGov research commissioned by News Corp Australia, which supported the launch of the Back Australia marketing campaign in October 2025. Since the launch, the campaign has generated more than 19 million content impressions across digital, video and social platforms.
The research found 86 per cent of respondents exposed to the campaign are now likely to redirect up to $100 per week towards Australian businesses, a significant increase from before the campaign. Purchase intent for Australian-made products over the next few months increased to 79 per cent.
YouGov senior research manager Jo Lynn Lee said those interviewed also feel confident identifying local products and indicate a greater willingness to shift spending towards local businesses.
“This points to a campaign message that is resonating beyond awareness and into more tangible expressions of support,” Lynn Lee said.
The next stage of the Back Australia campaign will be launched over the next month with a specific focus on sovereignty.
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