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Local jewellery industry supplier Searay has announced its appointment as the Australian and New Zealand distributor for Yehuda’s Sherlock Holmes line of diamond detection technology.
Local jewellery industry supplier Searay has announced its appointment as the Australian and New Zealand distributor for Yehuda’s Sherlock Holmes line of diamond detection technology.

Searay appointed as distributor for Yehuda’s new diamond detection tech

Local jewellery industry supplier Searay has announced its appointment as the Australian and New Zealand distributor for Yehuda’s Sherlock Holmes line of diamond detection technology.

Yehuda, an industry leader in lab-created diamond detection tools, has sold more than 16,000 diamond detectors worldwide. The product line includes the Watson AI and Sherlock AI diamond detectors, designed to help jewellers, laboratories, dealers, and manufacturers quickly and efficiently screen both loose and mounted stones.

The latest Sherlock Holmes AI technology is described as a major advancement in diamond screening. Using proprietary lighting, imaging, and artificial intelligence, the system helps identify and classify multiple stone types, including diamonds, cubic zirconia, and moissanite.

Ron Loccisano, director of Searay, said that bringing this technology to the local market was an exciting prospect.

“As the jewellery industry continues to face growing challenges from lab-grown diamonds and simulants, Australian and New Zealand jewellers need reliable tools they can trust,” he said.

Dror Yehuda
Dror Yehuda
"We are very pleased to appoint Searay as our distributor in Australia and New Zealand."
Dror Yehuda, Yehuda Diamond Company

“Yehuda has been a respected name in this field for many years, and we are proud to represent the brand in Australia and New Zealand.”

The announcement noted that one of Yehuda’s most unique innovations is its patent-pending cubic zirconia detection technology. The company's system can cause cubic zirconia to exhibit a distinct pink fluorescence, enabling positive identification even in very small stones.

The new Yehuda AI platform provides clear visual results and colour-coded AI guidance, helping users make faster and more confident decisions when screening diamonds and diamond jewellery. Dror Yehuda, president of Yehuda Diamond Company, said that elevating the company’s presence in the Australian market was a priority.

“We are very pleased to appoint Searay as our distributor in Australia and New Zealand,” he said.

“Australia and New Zealand are important markets, and we believe Searay’s strong industry relationships and local presence will help bring Yehuda’s latest AI detection technology to jewellers across the country.”

As part of the agreement, Searay will be responsible for promoting, demonstrating, and supporting Yehuda’s Watson AI and Sherlock AI diamond detection machines throughout Australia and New Zealand.

Yehuda Watson AI
Yehuda Watson AI
Yehuda Sherlock AI
Yehuda Sherlock AI

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