Leading Edge has launched an online service for its members, including a new website with social media links and the potential for e-commerce and marketing.
Members were presented with access to their own unique site during the group’s recent conference in Sydney.
Leading Edge general manager, Joshua Zarb, told Jeweller that the new digital program was developed in response to demand from members, many of who found the cost and expertise required to establish an online presence overwhelming.
The digital program was developed in-house by the Leading Edge support network and designed specifically for the retail jewellery market. With assistance from its parent company, Leading Edge Group Ltd, the jewellery division was the first in the group to adopt the new platform.
Zarb explained the members’ unique websites can be customised to suit each independent jeweller, which was the initial motivation for undertaking the project.
“We have already had several members come online and their unique logos look fantastic with our web design,” he said.
Retailers will have control over every aspect of their individual websites with a dedicated Content Management System (CMS) operating behind the scenes.