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Tips on Selling, Management, Feature Stories, Visual Merchandising




 










Top Tips to surviving tough times

When times are tough, it’s always the same story: focus on good customer service, pay attention to your visual merchandising and manage your sales staff. But what does all that really mean?

When consumers aren’t spending in your store, bring your business back to basics. Jeweller lays out a collection of articles to help you install a great sales team, deliver solid management and create eye-catching visual merchandising.

   


When consumers aren’t spending in your store, bring your business back to basics. Jeweller lays out a collection of articles to help you install a great sales team, deliver solid management and create eye-catching visual merchandising.

   

• 37 AWESOME SALES TIPS
Creativity, not discounting, is the key to sales success for a jewellery business.

• SECRETS TO A SUPER SALES TEAM
Wanting a super sales team is not enough – you have to be committed to making it happen!

• DATABASE TO DATA-FACE: KNOW YOUR CUSTOMERS
Get to know your customers with the right data and market your jewellery business more effectively by engaging them.

• CUSTOMER SERVICE: WHAT NOT TO DO
Thousands of customer service books are in the market telling you what to do. How about the things you shouldn’t do?

• THE DREADED LINE: "LET ME THINK ABOUT IT"
How many times have you heard that one? Learn ways to effectively handle this objection.


 

• ‘IS THIS SHOP FOR ME?’: CUTTING YOUR CUSTOMER'S CONFUSION
Research shows you have less than three seconds to make a visual statement that has the power to engage the customer’s attention.

• WATCH WINDOWS: LESS IS MORE
Less is more when it comes to watch display windows.

• MORE VM WILL IMPROVE SALES
To be successful in today’s retail climate you can’t afford to look like everyone else. Attract customers by differentiating yourself from online competitors.

• TICKET YOUR JEWELLERY - YES OR NO?
How much is that jewellery in the window? An informed customer gives you a head start as they come through your door.

• HOW JEWELLERS CAN SCENT THEIR STORES
Retailers have been using scents in their stores as a form of gentle persuasion for years. Discover a scent for your store.


 

 

• 10 TIPS TO MOVE OLD STOCK
Poor stock control can bring any business to its knees. Explore options on ‘dumping’ old stock and reclaiming control of your cash flow.

• 5 SALES STRATEGIES FOR JEWELLERY RETAILERS
It’s time for jewellers to get back to basics and concentrate on the ‘one-per-centers’ that can make or break a store.

• 36 TIPS ON BETTER MANAGEMENT
You may need to cut costs in challenging times, but never skimp on good management because it can save your business.

• 34 WAYS TO IMPROVE MARKETING
Get on the front foot and turn slow times into positive times by doing all the things you never had time for.

• TAKE COVER FROM VOLATILITY
While the economy and retail landscape is providing some challenges to jewellery business owners, retailers can use it as an opportunity to emerge stronger once the storm passes.

• EMBRACING THE RETAIL EVOLUTION
Will you adapt to change like the crocodile or stand still and become a dodo? Where do you stand as you’









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Tuesday, 10 December, 2019 11:59pm
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