Discounting is not the answer for jewellers

All too often retailers think the best way to increase business in difficult times is to discount or conduct 50% off sales but that's often a knee-jerk reaction. There are many other ways to attract customers.

Many strategies are available to retailers during downturns or times of excess stock. Jewellers can move to refine store branding, advertise more, refresh window displays, run co-op marketing initiatives or enact any of a countless number of initiativ...

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