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Tips on Selling, Management



Price-based marketing assumes too much
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It's the return of the selling era

Don't complain about a lack of customer loyalty, says Barry Urqhart. It is a reflection of communications that lack emotion, positioning, brand imaging and consumer education.
Regression – it is a chilling thought for business leaders and marketers, but it is a reality at the moment for many retail businesses.

Individual, sector and collective advertising have all regressed, gone backwards to pre-1960 advertising. A review o...

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