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The Polling Booth












How would you control a disgruntled customer? Would you stick to your guns?
How would you control a disgruntled customer? Would you stick to your guns?

The Polling Booth: Would you stick to your guns?

Would you, in fear of social media backlash, provide compensation to a disgruntled customer even if they were in the wrong?
Social media has become a very powerful medium, for better or worse. While it’s an inexpensive and efficient marketing and communication tool for business, social media has just as many negatives as it does positives. 

For example, some businesses have become concerned about receiving a consumer backlash to their activities, and in some cases decision-making is affected by the thought of an attack on Facebook over customer disagreements. 

Jeweller is undertaking a quick poll on whether social media plays a part in your decisions. 

ENTER THE POLLING BOOTH











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