Battle of the jewellery brands

Branded jewellery is now an entrenched category that comprises so many players that the question for retailers is not whether to stock brands but which brands to stock. EMILY MOBBS reports.

There was a time when branded jewellery conjured images of large-scale international jewellery design houses Tiffany & Co, Cartier and Bulgari, but today there is so much more to the narrative.

It wasn’t too long ago that Jeweller began reporting o...

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