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Tips on Selling



Ongoing relationships are imperative
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Differentiate customers from consumers

Most small businesses might believe they offer great service but customers often disagree. Barry Urquhart says this is because stores fail to build relationships, which is costing them repeat sales.
Sales, profits and customer satisfaction leakage are a fundamental current reality.

A key important insight into the cause is that too few business-owners and managers see the need to differentiate between their customers and their consumers.

The conse...

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