Make customers your ambassadors

Encouraging good customers to spread the word about a business is the key to attracting more sales. but there are other methods apart from bribery that are effective. Tony and Leanne Argyle report.

Getting more customers through referral from existing customers is an often under-utilised means of increasing turnover.

The problem isn’t the credibility of the referrer; after all, people will generally believe the recommendation of a friend ahead o...

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