Femme Seduction

The buying power of women has never been stronger but exactly what do women want? Emily Mobbs uncovers the sales and marketing secrets that lure female customers.

The buying influence of the fairer sex is not a force to be underestimated. More than 80 per cent of all purchasing decisions in Australia are said to be directly or indirectly controlled by females, and it’s imperative in an industry that directly ta...

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