Poor management is the biggest cause of retail business failure, and the difference between a successful and unsuccessful business is often the manner in which it can channel the flow of money. Bryan Young steps you through five ways to improve your cashflow and boost your business.
That’s just one of the stories in our February issue which has been mailed.
The personalised jewellery category has cemented itself within the industry, but as Emily Mobbs discovered, there are conflicting views about what jewellery items should be included in this group.
What went wrong at Tiffany & Co? All too often, it's implied that famous companies are successful because they do everything right; however Tony and Leanne Argyle found that even iconic brands can treat their customers with disdain.
The February issue has some great advice for retailers on how to capitalise on pearl sales and we also we look at how the social media site, Pinterest is a great platform for jewellers. India Nicholson highlights the essential functions that every retailer should know.
There's a whole lot more in February Jeweller and you only need one small tip or bit of advice that could prove highly profitable for the coming year.
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This month's issue
This month's issue
The personalised jewellery category has cemented itself within the industry, but as Emily Mobbs finds, conflicting views exist regarding what jewellery items should be included in this group.
Read more.
Making the changes to bring about a more positive cashflow is, according to Bryan Young, the best start to the new year that an owner can give any business. Read more.
The beginning of a new calendar year is always an appropriate time to review costs. David Brown discusses the importance of financial knowledge and how businesses can cut expenses easily. Read more.
Said to generate more sales than any other social media site, Pinterest is a platform that holds plenty of potential for jewellers. India Nicholson highlights the essential functions that every retailer should know. Read more.
As the market for pearls expands, the challenge for retailers is knowing how best to capitalise on potential sales. Emily Mobbs seeks advice on pearl retailing.
Read more.
As prices of ruby, sapphire and emerald continue to climb, coloured gemstone consumers are turning to some extraordinary alternatives that both surprise and delight. Known as ‘the exotics’, this family of lesser-known gemstones begins with Tanzanite. Megan Austin reports. Read more.
It’s implied that famous stores are successful because they do everything right; however, after a recent trip to Tiffany & Co, Tony and Leanne Argyle found that even iconic brands can treat their customers with disdain. Read more.
Social media has become a powerful sales tool for retailers, but Mark Cameron says collecting customer data needs to be done with respect because consumers are increasingly concerned about the level of data asked for. Read more.
Have you heard of long-tail keywords? Emily Mobbs explores why they will improve the quality of your online search results in order to attract the right customer for the right reasons. Read more.
The most hated job in our store probably is changing watch batteries. I suppose it’s not surprising really; most of the watches are dirty and yucky to touch. Read more.
Amethyst, a beautiful purple gem, is the most valuable form of quartz. It ranges from pale lavender to a deep, rich violet, its unparalleled colour and delicate crystal stru