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Marketing within the jewellery industry, as we know it, has died
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Why marketing is dead

Sometimes the best form of marketing is no marketing at all. Tony Argyle explains how marketing strategies within the jewellery industry are in need of a major rethink.

It’s official: marketing, as we know it, has died.

Marketing has always been misunderstood and open to manipulation by the smooth talking brigade who ”think” they know all about it. It’s like politics – it can attract shys...

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