SAMS Group Australia
advertisement
SAMS Group Australia
advertisement
SAMS Group Australia
advertisement
Goto your account
Search Stories by: 
and/or
 

Editor's Desk



European jewellery brands have continued their invasion Down Under – and they’re not looking to slow down. So what is it that makes them so popular? | Source: Ole Lynggaard Copenhagen
Image Gallery (1 Image)


Greater prominence of Euro brands

Two years ago, when Jeweller first analysed the Euro jewellery brands that were “invading” our shores, I predicted that it was a phenomenon that wasn’t going to stop. Sure, Australia and New Zealand have had European jewellery brands for a long time but these really served the upper market and were usually vertical operations.

It was only when the branded jewellery trend started to gain a firm foothold in the mass market, courtesy largely of Pandora, that we started to see other Euro brands realise the potential of expanding Down Under.

For a long time, small manufacturers d...

Subscription required. This story is only available to Paid Subscribers.




WHY SUBSCRIBE AND WHAT'S IN IT FOR YOU?

By subscribing you can read the complete story and gain FULL access to the entire website which includes a wide range of valuable business information and stories.

We have two types of stories; General Information (free to read) and Business Knowledge (subscriber only).

Our Business Knowledge articles will help you;

• Increase sales

• Outsmart your competitors

• Find new products and ideas

• Better understand customers and trends

• Increase your management and sales skills

In addition, Subscribers have easy access to many years of archived stories, data and industry information. Instead of spending countless hours trying to locate valuable Business Knowledge, Jeweller will empower you to make more informed decisions more quickly.

CLICK HERE TO SUBSCRIBE NOW


* Overseas Subscribers (inc. NZ) pay $17.50 for Monthly Digital + Mailed Jeweller.




SAMS Group Australia
advertisement





Read current issue

login to my account
Username: Password:
BECKS
advertisement
SAMS Group Australia
advertisement
SAMS Group Australia
advertisement
© 2024 Befindan Media