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‘About’ pages that convert

One of the most important areas on any website is the “about” page. Arun Sivashankaran reports on how jewellers can optimise this space to generate engagement and establish a relationship with potential customers.

As easy as it sounds, there is a right way and a wrong way to go about optimising an “about” page in order to increase sales and build customer support.

An effective ”about” page is both visually appealing and substantive. This...

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Sunday, 29 March, 2020 08:28pm
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