Flagship store opening for Cerrone

Posted August 01, 2009 |

High-end Cerrone Jewellers has announced the opening of its new flagship store at 14 Martin Place, Sydney.

The store is positioned in the colonial mutual heritage-listed building, and directly opposite the GPO and Macquarie Bank.

“This is a very special occasion and an important chapter of our business and lives,” said managing director Nicola Cerrone. “My wife Carmela and I are proud to reveal the opening of our fourth store. The heritage of the beautiful piazza (Martin Place) reminds me of Milano and its Piazza Duomo.”

The grand opening event is scheduled to take place at the beginning of September and will coincide with the release of the company’s re-branding.

“It is a very exciting time for us – the new store opening will mark a fresh new start and another chapter of the Cerrone story, where our brand (established for over 40 years) comes-out refreshed and reinvigorated,” Cerrone said.

Part of the brand’s new image will be influenced by the vision of a younger generation, the strength of the entire Cerrone family, as Cerrone’s two daughters will also join the business in September.

“The new brand is a vision of not one single person anymore, but four people together,” Cerrone said. “We wanted to revitalise the Cerrone look with a modern touch and energy. It is a necessity to keep up with the world’s trends.”

A new collection will accompany the Martin Place opening and Cerrone described it as “a beautiful new jewellery range – the result of an intensive collaboration of our team of young talents mixed with traditional Cerrone designs”.

A party will be held to celebrate the opening, with personalities from the fashion, sport and art worlds, as well as VIP customers, family and friends all in attendance, according to Cerrone.
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