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Playing the personality game

Customers aren’t as different as they think they are. Rick Segel and Matthew Hudson discuss the main customer personalities and how staff can handle each for maximum success.

Retailers deal with many different personality types on a daily basis. It’s thought that each customer is unique but this isn’t entirely true. There is universal agreement that there are four basic personality types that sit at the core of...

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Friday, 23 August, 2019 07:22pm
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