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Tips on Selling




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Hold your tongue

The ability to communicate is an intrinsic part of the selling process. Nick Lord asks why is it then that so many employees seem to be speaking a foreign language?

Maybe more than all other luxury goods, fine jewellery aligns itself with a particular image. It’s an image of prestige, class and of exclusivity. A successful retailer affiliates his store with that image, enabling him to sell not only the prod...

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