Retail experts warn that those who don’t manage money properly or loosen the purse strings in the months following the Christmas, Boxing Day and New Year sales could be missing out on important opportunities.
With this in mind, retailers would be wise to read Jeweller’s exclusive three-part guide on how to start 2015 on the right foot – as told by the experts and only available in the February issue, which is out now.
According to retail specialist Bob Phibbs, many store staff display seven toxic behaviours that are pushing customers away. Do you know what they are and how to eliminate them from the sales floor?
This month’s Jeweller also investigates the age-old engraving technique. The method appears to be undergoing a major revival and could be the key to succeeding in the competitive personalised jewellery market.
While the first issue of Jeweller for 2015 marks the return of our regular business columns, we are also excited to introduce a new monthly feature called My Bench. Be prepared to see “benchies” like you’ve never seen them before!
Better still, print and online subscribers can login now to “unlock” all the current stories.
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This month's issue
As the demand for personalised jewellery continues, an age-old technique is undergoing a major revival. EMILY MOBBS investigates the unique engraving opportunities available for retailers in 2015. Read more.
Collectible charm bangles have arrived. Stephanie Chan profiles the latest contender in personalised jewellery and explains why retailers may want this new trend in their corner. Read more.
The post-Christmas months often present the only opportunity each year for owners to invest their cash surpluses back into the advancement of their businesses. David Brown reports. Read more.
Staff usually come crashing down after the highs of Christmas and New Year sales but Leonard Zell says managers who set an environment based on enthusiasm can ensure stores remain productive and profitable. Read more.
The start of a fresh year is the perfect time to make major changes in your business. David Brown says the time to plan is now but talking about change and initiating change are two very different steps. Read more.
Retail is an ever-changing landscape and stores must address and evolve their marketing strategies to change with it. Bryan Young reports. Read more.
Setting activities for sales staff is perfectly acceptable as long as sales managers remember that sales activities do not replace sales results. GRETCHEN GORDON reports. Read more.
Every retailer has staff who exhibit in-store behaviour that stifles sales, often without anyone knowing it. Bob Phibbs examines seven toxic habits that hamper. Read more.
There is no shortage of ways to leverage gift with purchase campaigns to ensure stores are receiving adequate returns on their promotional spend. DOUG FLEENER discusses how. Read more.
It’s time to talk hashtags. HARSH AJMERA discusses what they are and how businesses can use them to strengthen their social media activity and customer engagement. Read more.
At 72 years of age, and having worked in this industry for 18 years, one would think I’d have learnt everything there was to know about being a jeweller and operating a small business. Read more.
While their artisan skills and creations are often awe-inspiring, bench jewellers are often hidden away in the backrooms creating fine jewellery … that is until now. Read more.
At 72 years of age, and having worked in this industry for 18 years, one would think I’d have learnt everything there was to know about being a jeweller and operating a small business. Read more.
While their artisan skills and creations are often awe-inspiring, bench jewellers are often hidden away in the backrooms creating fine jewellery … that is until now. Read more.
Sparkling, colourless gemstones may appear similar to the naked eye but they can vary significantly in identity, rarity and value. Making such distinctions requires the detective skills of a qualified gemmologist. Megan Austin reports.