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Management



Get back to basics when looking to improve customer service
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Showing up is half the battle

Elementary to most but practiced by few, customer service remains an enigma. Businesses looking to improve in this area should forget about exceeding expectations until they’ve learnt to meet them. SHEP HYKEN reports.

Not long ago a potential client called the office. He discussed the problems he was having and the results he wanted to achieve. He claimed his staff weren’t executing “the basics”.

When the topic of customer service was raised, he sa...

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