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Tips on Selling



Different audiences have differing information requirements
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Who cares about your marketing message?

Retailers wishing to develop successful marketing messages must first establish successful market segmentation. WILLIAM COMCOWICH asks, “Have you identified your audience?”

Before beginning any marketing or public relations (PR) communications, retailers should ask themselves, “Who cares?” It’s not a flippant question. You might believe your jewellery store’s service is the best in the area or tha...

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