Blunt sales advice every retailer needs to hear

When it comes to selling, it’s not enough just to be liked by the customer. ROSS SIMMONDS exposes this as well as other sales assumptions that don’t always turn out to be correct.

I’ve seen many sales professionals and entrepreneurs assume that a deal was in the bag because the person liked them.

Unfortunately, just because someone is your friend or likes you doesn’t mean you will actually get their business.

I’...

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