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10 tips for motivating jewellery staff

The key to success for any business is the right staff; however, difficult trading conditions could call for an employee review. Instead of trying to motivate people, the key is to inspire the motivated and remove the unmotivated.

This may sound like leadership blasphemy but Doug Fleener says while everyone knows staff motivation leads to success, what might not be so obvious is that motivation can’t be taught and rather needs to be encouraged.

So how can jewellers set about doing this? The July issue of Jeweller – which is now being mailed – outlines 10 ways to ensure your staff are achieving results.

Another story discusses why, when it comes to selling, it’s not enough just to be liked. Ross Simmonds exposes a few blunt yet true tips that all sales staff need to hear.

Our latest issue also looks at how market shifts in the pearl industry are impacting pearl jewellery stockists as well as what Google’s imminent ‘buy’ button will mean for retailers.

There's a whole lot more in July Jeweller, including plenty of useful advice that could help to improve sales and profitability.

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This month's issue

 


*JAA members no longer receive Premium Membership to jewellermagazine.com - click here for more information.
 

This month's issue


 

10 tips to motivate your staff


Everyone knows staff motivation leads to success. DOUG FLEENER says what might not be so obvious is that motivation can’t be taught and rather needs to be encouraged. Read more.
 

Blunt sales advice every retailer needs to hear


When it comes to selling, it’s not enough just to be liked by the customer. ROSS SIMMONDS exposes this as well as other sales assumptions that don’t always turn out to be correct. Read more.


Where to for branded jewellery?


The local branded jewellery sector is anything but stagnant. EMILY MOBBS reports on the latest international entrants to set up camp and how the established brands are evolving. Read more.

 

Google ‘buy’: retail boon or devil’s bargain?

Google has announced plans to include a ‘buy’ button on sponsored search results, allowing consumers to purchase directly through the search engine giant with one click. CHRIS HORTON examines what this means for jewellery retailers. Read more.


Pearls Down Under: the changing industry

The pearl industry is undergoing a raft of changes at production, supply and retail levels. EMILY MOBBS dives down for a closer look. Read more.
 


Google has announced plans to include a ‘buy’ button on sponsored search results, allowing consumers to purchase directly through the search engine giant with one click. CHRIS HORTON examines what this means for jewellery retailers. Read more.


Pearls Down Under: the changing industry


The pearl industry is undergoing a raft of changes at production, supply and retail levels. EMILY MOBBS dives down for a closer look. Read more.
 


Are gender stereotypes good for business?


Research suggests consumers perceive gender in brands. So is it time to paint the store pink or blue in the name of brand equity? ANGELA TUFVESSON reports. Read more.

 

How to create stronger customer relationships


Businesses looking to generate repeat business should start by building stronger customer relationships. The key, according to SUE COCKBURN, is to be consistent with both product and service. Read more.


Solving the content puzzle

Coming up with unique content can be time consuming and difficult. UPASNA KAKROO discusses ways jewellers can easily generate content for store websites and social media pages. Read more.

 


my bench: Geoff Brown

While their artisan skills and creations are often awe-inspiring, bench jewellers are gene










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Saturday, 14 December, 2019 06:08pm
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