This may sound like leadership blasphemy but Doug Fleener says while everyone knows staff motivation leads to success, what might not be so obvious is that motivation can’t be taught and rather needs to be encouraged.
So how can jewellers set about doing this? The July issue of Jeweller – which is now being mailed – outlines 10 ways to ensure your staff are achieving results.
Another story discusses why, when it comes to selling, it’s not enough just to be liked. Ross Simmonds exposes a few blunt yet true tips that all sales staff need to hear.
Our latest issue also looks at how market shifts in the pearl industry are impacting pearl jewellery stockists as well as what Google’s imminent ‘buy’ button will mean for retailers.
There's a whole lot more in July Jeweller, including plenty of useful advice that could help to improve sales and profitability.
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This month's issue
*JAA members no longer receive Premium Membership to jewellermagazine.com - click here for more information.
This month's issue
Everyone knows staff motivation leads to success. DOUG FLEENER says what might not be so obvious is that motivation can’t be taught and rather needs to be encouraged. Read more.
When it comes to selling, it’s not enough just to be liked by the customer. ROSS SIMMONDS exposes this as well as other sales assumptions that don’t always turn out to be correct. Read more.
The local branded jewellery sector is anything but stagnant. EMILY MOBBS reports on the latest international entrants to set up camp and how the established brands are evolving. Read more.
Google has announced plans to include a ‘buy’ button on sponsored search results, allowing consumers to purchase directly through the search engine giant with one click. CHRIS HORTON examines what this means for jewellery retailers. Read more.
The pearl industry is undergoing a raft of changes at production, supply and retail levels. EMILY MOBBS dives down for a closer look. Read more.
Google has announced plans to include a ‘buy’ button on sponsored search results, allowing consumers to purchase directly through the search engine giant with one click. CHRIS HORTON examines what this means for jewellery retailers. Read more.
The pearl industry is undergoing a raft of changes at production, supply and retail levels. EMILY MOBBS dives down for a closer look. Read more.
Research suggests consumers perceive gender in brands. So is it time to paint the store pink or blue in the name of brand equity? ANGELA TUFVESSON reports. Read more.
Businesses looking to generate repeat business should start by building stronger customer relationships. The key, according to SUE COCKBURN, is to be consistent with both product and service. Read more.
Coming up with unique content can be time consuming and difficult. UPASNA KAKROO discusses ways jewellers can easily generate content for store websites and social media pages. Read more.
While their artisan skills and creations are often awe-inspiring, bench jewellers are gene