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Source: fashiongonerogue.com
Source: fashiongonerogue.com

Spot the jewellery trend and win the sale

Trend forecasting is big business and in a global marketplace filled with fashion-hungry consumers, identifying what’s hot and what’s not is becoming increasingly important. Do you have the skills to predict the next big jewellery trend?

The October issue of Jeweller investigates the concept of trends and offers tips for ensuring jewellers are ahead in the fashion stakes, meeting the expectations of today’s ‘connected’ consumer and – most importantly – avoiding the risk of being so last season. 

Speaking of product selection, do you know when to re-order and when to cut and run? This month’s issue has the conclusion of a two-part look at profitable retailing, which discusses what to do if an item sells quickly and what to do if it doesn’t sell at all.

We also have a story on transforming the most stilted workplaces into hubs of innovation and a full report on all the razzamatazz from the Sydney International Jewellery Fair.

There's a whole lot more in Australia and New Zealand’s Number #1 jewellery industry magazine, including plenty of useful advice that could help to improve sales and profitability.

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JEWELLER'S  OCTOBER ISSUE

Features


SPOTTING THE NEXT BEST THING
Trend forecasting is big business but how much attention should jewellers pay to the trending industry? ANGELA TUFVESSON investigates. Read more.

 

 


WHEN TO RE-ORDER AND WHEN TO RUN
In the conclusion of a two-part look at profitable retailing, DAVID BROWN discusses the integral components of re-ordering fast-moving stock and cutting slow sellers. Read more.
 

 


SYDNEY JEWELLERY FAIR SHINES BRIGHT
The promise of more exhibitors, products and activities in the lead-up to the IJF appears to have paved the way for a well-attended event and positive sentiments regarding the trading period ahead. EMILY MOBBS reports. Read more.

Business Features


 
EMBRACE THE FUTURE BY REINVENTING RETAIL

As the retail landscape changes rapidly by the day, retailers must examine ways in which they can reinvent both their businesses and also themselves if they are to remain relevant. STEVEN VEN BELLEGHEM reports. Read more.

 


 
THE PSYCHOLOGY OF SELLING WITH EMOTION

Top salespeople are those who understand how different emotions directly impact upon the selling process. ROSS SIMMONDS reports on how best to leverage specific personality traits. Read more.

 



FOCUS ON CUSTOMERS FIRST
Great product, heavy promotion and competitive pricing will always assist businesses but SUE COCKBURN says customer service still remains retail’s ace in the hand, especially for new stores. Read more.




CREATING CULTURES OF INNOVATION
What drives innovation and why is it crucial to the survival of businesses? AMYK HUTCHENS discusses practices to transform the most stilted workplaces into hubs of innovative ideas and activity. Read more.

 



10 REASONS WHY TOP 10 LISTS WORK
Top 10 lists are wildly popular and have a proven track record for being effective; however, in recent years, their power to draw traffic has diluted somewhat. NICK RINK discusses ways to make them work again. Read more.

THE MONTHLY REGULARS


 
SOAPBOX: EXPECT THE UNEXPECTED

ALAIN BLANAR suggests surprising customers with the unexpected by providing an interesting product mix. Read more.

 

 


 
MY BENCH: RAY MCALISTER

While their artisan skills and creations are often awe-inspiring, bench jewellers are generally hidden away in the backrooms creating fine jewellery... that is until now. Read more.

 

 



AUSSIE GEMSTONES: OPAL
It is said that opal is the luckiest gemstone of all because it contains the colour of every other gemstone. According to MEGAN AUSTIN, this really does make Australia the lucky country for it provides more than 95 per cent of the world’s opal. Read more.


READ IT ALL IN JEWELLER'S OCTOBER ISSUE. OUT NOW!
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