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Chrysalis is the latest international brand to be signed by local distributor Nordic Jewellery
Chrysalis is the latest international brand to be signed by local distributor Nordic Jewellery

Endless Jewelry supplier lands another international range

The local supplier for high-profile newcomer Endless Jewelry has acquired another expanding international jewellery range.

Nordic Jewellery has finalised the distribution rights for Chrysalis, the UK stackable charm bangle collection. The business was founded in 2004 and currently has approximately 2,500 global stockists – about 1,000 more than in February this year.

Peter Jakobsen, Nordic Jewellery managing partner
Peter Jakobsen, Nordic Jewellery managing partner

Nordic Jewellery has finalised the distribution rights for Chrysalis, the UK stackable charm bangle collection. The business was founded in 2004 and currently has approximately 2,500 global stockists – about 1,000 more than in February this year.

Commenting on the recent acquisition, Nordic Jewellery managing partner Peter Jakobsen said, “We felt it was the right decision for a number of reasons. Chrysalis is a great product – beautiful stackable bracelets with different stories to tell. Chrysalis – like Endless – also has a great organisation and people behind the brand.”

In February this year, Chrysalis founders Andrea and David Maine sold the business to Richline Group, part of US business magnate Warren Buffett’s investment company, Berkshire Hathaway. The Maines continue to be heavily involved in the development of the jewellery offering.

“We know Chrysalis creates a lot of foot traffic overseas and we believe we can replicate this in the Australian and New Zealand markets,” Jakobsen continued. “We believe that both our brands will benefit … all our retailers.”

Chrysalis was introduced to the local market in 2014 by Georgini with a select number of stockists. Acknowledging this, Jakobsen said his first priority would be to service existing Chrysalis retail stockists prior to seeking new retailers.

“We have been given a beautiful brand to look after in Australia and New Zealand and we are really excited and focused on the future,” he said. “We know our current Chrysalis retailers are supporting us 100 per cent.”

He added that a locally-inspired bangle collection featuring iconic Australian and New Zealand motifs such as a koala, kangaroo, kiwi, the silver fern and Ayres Rock was in development.

The new collection is expected to launch in early 2016.

The Chrysalis range is based on the concept of collectible charm bangles. Unlike traditional charm bracelets, the wearer is encouraged to customise not only the charms but the bangles themselves. Chrysalis is sold across the US, Europe and Mexico.

Nordic Jewellery introduced Danish brand Endless to the Australian and New Zealand market in February 2015.

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