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Tips on Selling



Customer satisfaction and loyalty offer very different insights
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Customer satisfaction isn't loyalty

Customer satisfaction and customer loyalty do not mean the same thing, yet these terms are often used interchangeably. LISA MASIELLO explains why they should be treated differently.

Customer satisfaction is a customer’s perceived satisfaction or happiness with a company based on their overall experience with the business’ products and services, the way they’re treated by employees and any other interactions they...

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Wednesday, 17 July, 2019 09:09am
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