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Is email marketing dead?

In an era where communicating with customers via email has become ubiquitous, KARYN GREENSTART asks whether retailers should still incorporate the strategy into their marketing plans.

I subscribe to more than 20 email newsletters but there are only three I read faithfully each time they arrive in my inbox.
This poses an interesting conundrum.

One could say email newsletters are dead because I don’t read 85 per cent of those tha...

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Wednesday, 20 November, 2019 05:29pm
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